2025 spring/summer new york fashion week "blooms" with new chinese style
2024-09-17
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image caption: juzui creative director wang tao and maye musk source/provided by the interviewee
xinmin evening news (reporter zhang yuyun) as more and more chinese brands and chinese designers appear in the four major fashion week shows, the world has higher expectations for chinese brands to "go global". recently, the juzui 2025 spring/summer new york fashion week show brought by chinese designers "bloomed" as promised, showing the world the true height of contemporary chinese designers, chinese fashion brands, and the chinese fashion industry with a flourishing chinese style.
different from the aloofness of most brands at new york fashion week, the 2025 spring/summer juzui show personally directed by wang tao can be described as a warm and romantic "bloom". inspired by the buds blooming on the branches, wang tao used the buds' posture in the silhouette of this season's new products, interpreting a unique chinese sense of relaxation and implicit beauty.
on the show, the peach pink silk organza flower bud silhouette coat swayed in the slow wind; the traditional silk gown's straight silhouette was transformed into a very trendy flower bud sleeve shirt through the clever design of the drawstring; the denim-style overalls also modified the body shape in the flower bud pants shape, showing a refreshing look. the rich original peony in juzui's genes was deeply excavated, and a large number of different techniques such as printing, embroidery, bead embroidery, three-dimensional applique, and burnt flowers were used, as well as the bright colors of tender peach pink, powder, mountain mist green, blue sky blue, duck egg blue, etc., which are very chinese in temperament, also projected the charm and various forms of "flowers" into the fresh and romantic spring and summer.
in addition, starting from the innovation of fabrics and craftsmanship, wang tao incorporated intangible cultural heritage craftsmanship into the design, and used a series of innovative fabrics developed over three or four months to depict the blooming of flowers. the airy and elegant pleated denim with random flowers; the hollow peony suit outlines the graceful beauty; the customized stretch fabric also makes a purple beaded cheongsam show unimaginable tolerance, combined with the detailed treatment of the waist, to accommodate women of different body shapes.
on the catwalk, the world-renowned canadian supermodel coco rocha opened the show with a bang, followed by chinese model chen xi, who is known as the "darling" of international first-tier luxury brands; finally, maye musk, who once again served as the finale model, took the curtain call hand in hand with wang tao. in addition to applause and cheers, many fashion people also commented: "the colors and materials are very high-end", "i want to own every piece of clothing on the show", "let us see different chinese designs and chinese brands", etc.
