reshaping the future of fashion: shein and queen of raw launch sustainable collection "shein x rescued"
2024-09-17
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shein, a world-renowned online fashion and lifestyle retail brand, recently announced the launch of its new series - "shein x rescued". this series marks an important step for shein in the field of sustainable fashion. it not only shows the brand's active exploration of the boundaries of environmentally friendly fashion, but also conveys its deep concern for the recycling of industry resources. six talented shein x international designers, through cooperation with sustainable fashion pioneer queen of raw, cleverly use the industry's excess inventory fabrics and transform them into trendy clothing, giving a second life to discarded fabrics and illuminating the green channel of fashion.
innovative cooperation to jointly draw a blueprint for circular economy
in 2023, shein and queen of raw's strategic partnership marks the firm commitment of both parties to promote the circular economy of the fashion industry. by purchasing surplus inventory fabrics from other clothing brands and incorporating them into shein's product design, the demand for raw materials and the production of new fabrics are effectively reduced, thus taking a substantial step towards the ideal of circular fashion. it is reported that shein has successfully converted 19,927 meters of high-quality excess fabrics in 2023, and through this move, it has saved more than 150,000 cubic meters of water resources (equivalent to 300 million bottles of 500 ml bottled water), reduced 3,051 kilograms of chemical waste and 28.94 metric tons of carbon dioxide equivalent emissions, making a substantial contribution to the sustainable development of the earth.
promoting the development of circular economy in the fashion industry
"shein continues to invest in the circular economy in innovative ways, and one of our sustainable goals is to achieve a fully circular vision by 2050." caitrin watson, director of sustainability at shein, emphasized: "in order to drive emissions reductions in the fashion industry, we need to not only reduce our own waste, but also work with the industry to completely eliminate the concept of 'waste'. shein's partnership with queen of raw, sourcing excess industry materials instead of new fabrics, allows us to interact more closely with other industry leaders and emerging designers to jointly promote the development of a circular economy in the fashion industry."
“SHEIN X Rescued”:changethe art of turning waste into treasure
the "shein x rescued" series is not just a reinterpretation of excess materials. each garment strictly follows shein's evolushein by design sustainability standards, ensuring that at least 30% of the preferred materials come from recycled or excess resources and are produced by suppliers verified by highly responsible procurement management. coupled with shein's unique "small order fast response" on-demand production model and the use of sustainable packaging solutions such as recycled plastics, this series perfectly combines environmental protection and fashion. shein plans to meet the strict guidelines and initiatives of evolushein by design by 2030, aiming to accelerate the promotion of the use of preferred materials, continuously optimize responsible procurement and manufacturing processes, and promote the deep integration and advancement of fashion trends and environmental sustainability.
green genes create sustainable fashionnewtrend
shein's sustainable development strategy goes far beyond this. from on-demand flexible production at the source to the management of the entire product life cycle, from the selection of environmentally friendly materials to the optimization of the entire life cycle process such as r&d, production, manufacturing, logistics, and recirculation, every step deeply implements the commitment to green development. this not only reflects shein's role as a global leader in sustainable fashion, but also sets an example for the entire industry and proves the possibility of harmonious coexistence between fashion and the environment.
with the launch of the "shein x rescued" series, shein not only shows the world its deep insight and practice of a sustainable future, but also conveys to every consumer the message that fashion can be greener and more responsible. in this green revolution of beauty, shein is leading the trend with action, making fashion a force for healing the earth.
