box office exceeds 170 million! more than 20 movies are "crowded" in the mid-autumn festival. the film and television industry is under pressure to move forward | full moon consumption boom ④
2024-09-16
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cover news reporter ma mengfei
with the arrival of the mid-autumn festival, the film market has once again ushered in a wave of movie-watching climax.
data shows that in this "most crowded" mid-autumn festival period in history, a total of 21 films were released, 17 of which were new films, covering a variety of genres including drama, comedy, crime, family, suspense, disaster, thriller, animation, etc., among which "wild child" led the way with a box office of 100 million yuan.
lighthouse professional edition shows that as of 22:00 on september 15, the box office (including previews and pre-sales) during the 2024 mid-autumn festival (9.15-9.17) has exceeded 170 million! "wild child", "avengers" and "determination to run away" are currently ranked in the top three box office during the current mid-autumn festival.
in the past summer season, the box office performance was flat, with total box office and number of moviegoers both declining year-on-year. the lack of supply of high-quality blockbuster films led to a decline in the overall box office. since the beginning of this year, the film market has performed well during the spring festival and qingming festival, but the may day and summer seasons have been mediocre. currently, the release of many types of films during the mid-autumn festival still gives many movie fans a reason to return to the cinema.
on the other hand, behind the overall flat film market, the performance of many listed companies in the film and television industry is not optimistic, and most of them have experienced a decline in performance or losses. some industry insiders said that the lack of high-quality films this year has put pressure on the box office, and the industry has once again entered a "cold winter."
mid-autumn festival movie data
17 new films are released during the mid-autumn festival
in the movie schedule, the mid-autumn festival has always been in an awkward position between the summer vacation and the national day schedule and is a bit "dull". however, this year's mid-autumn festival welcomes 17 new films and many re-screenings of old films, giving the market new expectations.
at 2 pm on september 15, at the impression city perfect world cinema in chenghua district, chengdu, many fans were waiting to enter. fan liu yang and his girlfriend were waiting to enter to watch "wild child". "i am more interested in this kind of realistic film. i have been paying attention to this film for a long time. for example, i also watched "reverse life" in the summer." liu yang said, while his girlfriend was interested in the actors in the film.
in fact, judging from the first-day box office of the mid-autumn festival, "wild child" is also the film with the most viewers and the most box office. specifically, this year's mid-autumn festival has two films adapted from real events, namely "wild child" and "determination to run away". realistic themes are easy to attract topics. it is worth mentioning that the pre-sale box office of these two films has also continued to rank first and second in the mid-autumn festival.
as the rigid demand of each period of the film market, the comedy films "avengers" and "big scene" were released during the mid-autumn festival. among them, "big scene" is starred by wang tianfang, ma xudong, guan le and other actors from the popular variety show "annual comedy competition", while "avengers" is starred by veteran comedians qiao shan and ma li, which can be said to be a showdown between new and old comedians.
in addition, the crime film "all suspects" starring xiao shenyang and qin hailu has also attracted much attention. the 2016 old film "journey to the west: the monkey king 3: the white bone demon" will be re-screened, and the latest 3d version of "the wandering earth 2" and the documentary of the same name will be released at the same time during the mid-autumn festival. there are also animated films prepared for children, such as "the monkey king conquers the demons", "the wonderful cute movie" and "the jungle flyer".
in the audience portrait, "wild child" has a prominent proportion of young female audiences, and it is also the film with the lowest pre-sale box office; "avengers" has the highest proportion of male audiences; "decision to run away" has the highest proportion of audiences aged 25-34.
stills from wild child
this year's film market continues to be slow
while the mid-autumn festival movies are hot, the listed companies behind them have also become the focus.
the first-day box office hit "wild child" was distributed by a wholly-owned subsidiary of china film. in addition, the key new film "determination to run away" was produced by huace film & tv's huace film & tv, hengdian films' hengdian films, and wanda film's wanda film media, while "wish you happiness!" was produced by hengdian films.
in fact, the overall performance of a-share listed film and television companies has not been ideal this year. as of the close of september 13, choice data showed that the a-share film and television concept sector fell 1%. overall, since march this year, the film and television concept sector has continued to fluctuate downward, with a clear downward trend.
on august 29, mao yu, executive deputy director of the film bureau of the central propaganda department, said at the 7th "china film new power forum" that since the summer season began, although about 100 films have entered the market, the market performance has sounded the alarm for us. compared with the same period last year, the number of audiences and box office have both dropped by 22%, highlighting the deep-seated and structural problems of chinese films. it can be said that the crisis has arrived and change is imminent.
against this background, listed film and television companies have also entered a period of industry downturn.
the financial report shows that in the first half of the year, many film and television companies such as beijing culture, bona film group, wanda film, hengdian film and television, jinyi film and television, china film, wengtou holdings, and blue ocean entertainment all saw a decline in both revenue and net profit. only a few companies such as shanghai film, enlight media, and huanrui century achieved a double increase in profits.
trends of film and television concept stocks this year
wang peng, associate researcher at the institute of management of the beijing academy of social sciences, said in an interview with reporters that judging from the box office data in the first half of the year, the overall box office of the film market has declined year-on-year, showing signs of a weak market recovery. the emergence of the "most crowded" mid-autumn festival schedule has further increased the competition pressure during the schedule, and has put forward higher requirements for the quality and market performance of the films.
