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beijing business daily (reporter guan zichen niu qingyan) on september 16, at the 2024 china international fair for trade in services, beijing business daily reporters saw that many visitors gathered in the japan pavilion, either consulting about travel routes to japan or selecting japanese specialty products on display.

yohei akasawa, head of north china regional business of the qingdao representative office of the japan external trade organization, said that the scale of the japanese pavilion at this year's ciftis reached a record high, with a total of 48 companies participating (a total of 60 companies and groups including local governments). as japanese companies participating in jetro's business continue to improve their understanding and evaluation of the ciftis, more and more japanese companies have also generated the need to explore new sales channels.

according to akazawa yohei, this year's ciftis will feature a number of japanese conveyor belt sushi chains that have recently entered beijing. at the same time, cultural products are expected to play a role in promoting exchanges between japan and china. japanese anime and its peripheral products are very popular in china, and games produced by chinese companies are also becoming popular in japan.

in addition, tourism is also one of the topics that chinese visitors pay the most attention to. akazawa yohei said that since the opening of the services trade fair, among the many booths in the japan pavilion, the cultural and tourism promotion booth has welcomed many visitors.

not only that, at this year's ciie, the mascot of the 2025 osaka world expo, "maimai", appeared in beijing for the first time. the japan pavilion also set up booths and check-in points related to the osaka world expo to introduce and promote the world expo to more chinese audiences.

image source: on-site shooting