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this year, as many as 17 films were released during the mid-autumn festival, which was once rated as the most crowded mid-autumn festival in history. as of 15:03 on september 16, the box office (including pre-sales) during the 2024 mid-autumn festival (9.15-9.17) exceeded 200 million.

as the first movie to be released during the mid-autumn festival, the movie "wild child" starring wang junkai has been leading the way, and the box office has now exceeded 100 million. as of press time, the film accounts for more than half of the box office performance of the entire mid-autumn festival.

in an interview with phoenix entertainment, the cinema manager xu believed that the film would become the box office champion during the mid-autumn festival, and according to the current trend, it is indeed the case. the cinema manager predicted that the final box office of "wild child" would be 350 million.

as of 15:00 on september 16, the second place in the box office was the art film "determination to leave" starring yongmei, with a total box office of 24.8 million. the film is adapted from the real experience of the internet celebrity self-driving travel blogger "50-year-old aunt self-driving travel". "determination to leave" accounts for 10% of the total box office of the mid-autumn festival. the film has a high screening schedule but a low attendance rate. on the first day of its release, it accounted for 15.9% of the screening schedule and the attendance rate was only 3.7%.

as of 15:00 on september 16, the third place in the box office was the crime comedy "avengers" starring qiao shan, ma li, liu yitie, bao beier, etc., with a total box office of 23.18 million. the film did not have an advantage in the scheduling, with 10.8% of the screenings on the first day of release, but the attendance rate reached 6.0%, almost catching up with the 6.2% attendance rate of the box office no. 1 "wild child".

previously, cinema managers predicted that the final box office of "avengers" would be 46.25 million, and the screening ratio was expected to be 10.8%. as of press time, the film's total box office (including pre-sales) was 23.18 million.

judging from the data on the first day of release, the box office on the first day of this year's mid-autumn festival was 125 million yuan. the box office on the first day of the last mid-autumn festival in 2022, which did not overlap with the national day, was 151 million yuan. this year's box office was 26 million yuan lower than that.

the final box office of the mid-autumn festival in 2022 was 371 million yuan, and there is still a gap of 171 million yuan.