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maxim's mooncake live broadcast room welcomes huge traffic

2024-09-16

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recently, the fact that "hong kong meicheng mooncakes" promoted by three sheep are not available in hong kong has attracted attention, and this has to a certain extent attracted a large number of consumers to switch to buying hong kong maxim's mooncakes.

according to relevant data, in the past thirty days, the official flagship store of maxim's mooncakes in hong kong has broadcast live 35 times, with an average of 158,000 viewers per broadcast, an average sales volume of 25 to 50 million, and an average sales revenue of 750,000 to 1 million.

it can also be seen from the live broadcast trend chart of the live broadcast room in the past 30 days that sales began to rise on september 1st, reaching a peak of 2.5 million to 5 million around september 5th.

it is reported that the hong kong meicheng mooncakes sold in crazy brother yang's live broadcast room are operated by guangzhou meicheng food co., ltd. according to the official website, the brand was established in 2019 and is affiliated to hong kong meicheng food group co., ltd.

influenced by this incident, the popularity of hong kong maxim's mooncakes has soared. it is a mooncake brand under the hong kong maxim's group, the largest catering group in hong kong.

(source: elephant news)

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