tmall supermarket's local specialties promote rural revitalization, with transaction volume exceeding 2 billion yuan
2024-09-16
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beijing news (reporter liu huan) during the 2024 china international fair for trade in services, alibaba group introduced the results of tmall supermarket's hometown taste to help farmers at the achievement exhibition. the platform introduced thousands of local specialties, some of which became online hits. local specialties promoted rural revitalization, and the scale of related transactions exceeded 2 billion yuan.
li yao, general manager of the food industry of taotian group's tmall supermarket, introduced that in the past year, tmall supermarket has combined the development direction of its own industrial belt and the strategic direction of helping rural revitalization, and has cooperated with key areas of digital rural counterparts and counties where ali's public welfare rural special commissioners are located to help local high-quality goods go up and introduce more than 2,000 new local specialties. tmall supermarket also conducts industrial cooperation with various places, such as cooperating with the hulin municipal government of heilongjiang province to initiate the hulin spring farming festival and carry out the hulin rice 3-year 300 million base direct purchase project cooperation; cooperate with the jiangxi provincial government to build the first jiangxi online harvest festival, which resonates with the offline jiangxi harvest festival gala, and carry out base direct purchase cooperation for jiangxi's characteristic industrial belts, including poyang lake rice, shangrao camellia oil, guangfeng majia pomelo, etc.
li yao introduced that based on the needs of core users, the platform focuses on four directions: industrial belts in key provinces and regions, agricultural products with geographical indications, time-honored brands, and special products in key counties for rural revitalization, to promote agricultural products and other specialty products to meet the quality of life needs of consumers across the country.
in an interview with the beijing news, li yao said that tmall supermarket has established strict product standards and quality control systems, and conducts strict quality inspections when goods are entered and when each batch is purchased to ensure that all goods meet relevant quality requirements.
editor: tang zheng
proofread by liu jun
