how did the first day of the mid-autumn festival end? what can we watch in the cinema during the short holiday?
2024-09-16
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as the first day of the mid-autumn festival holiday came to an end, the box office results for the first day of the mid-autumn festival have also been released. the final box office on september 15 was fixed at 126 million. the top three movies were "wild child", "avenge the past shame" and "determination to run away". none of them had a box office of over 100 million.
this year's mid-autumn festival, young director yin ruoxin, who once directed "my sister", collaborated with wang junkai to bring a new work "wild child"; there is also a film "determination to run away" adapted by female director yin li from the story of a 50-year-old aunt's self-driving tour; the comedy "big scene" created by the "comedy competition" team and "avenge the past shame" by veteran comedians such as qiao shan, ma li, and bao beier are also scheduled in this period. but so far, no movie has been able to break out of the circle and attract people's attention and discussion.
poor box office performance
the box office on the first day of the mid-autumn festival in 2023 was 368 million yuan. on that day, the two movies "rock solid" and "ex-files 4: married young" contributed 210 million yuan. in the end, "rock solid" took 1.35 billion yuan at the box office, and "ex-files 4: married young" also took 1.012 billion yuan at the box office.
this year's mid-autumn festival looks a bit bleak. currently leading the 2024 mid-autumn festival box office is the movie "wild child" starring wang junkai and deng jiajia, which is adapted from real events. the movie focuses on the group of "children in social difficulties" and tells a heartwarming story about "family". however, the box office of this movie has not exceeded 100 million yuan in three days of release. maoyan's predicted box office is 291 million yuan. this is also the only movie among the several movies in the mid-autumn festival that maoyan predicts to exceed 100 million yuan in box office.
in addition, both the comedy film "avengers" starring qiao shan and bao beier, and "determination to run away" starring jiang wu, yongmei, wu qian and others, which was also adapted from a real-life story, performed mediocrely at the box office.
there are still many good movies online
although the box office performance was not good, there were still many high-quality films to watch in the cinema during the mid-autumn festival. among the movies currently being shown in theaters, many have been given high scores by audiences on the douban platform.
the documentary film "the sinking of the lisbon maru" released in early september, commemorating the great feat of chinese fishermen, received a high score of 9.3 on douban! the thai film "grandma's grandson", which started from a family story and was released at the end of august, also received a good reputation of 8.9.
in addition, the 3d version of "the wandering earth 2" is currently being re-screened, which is also a long-awaited big screen work for many "transformers fans". and the animated film "transformers: origins" is also called the best movie in the transformers series in recent years by fans.
two reasons for the poor box office performance
although the films in the mid-autumn festival cover a variety of genres, including drama, comedy, family, suspense, disaster, thriller, animation, etc., there are still two unfavorable factors that lead to the failure of the mid-autumn festival box office.
on the one hand, the mid-autumn festival holiday is very short, resulting in a lack of competitive films during the period. whether imported or domestic, the films during the entire mid-autumn festival lack actors or ips with box office appeal. more big-budget films prefer to choose the earlier summer season, or the later national day season, so that the audience has more time to go to the cinema.
on the other hand, during the mid-autumn festival, people prefer to return home to spend time with their families or go on short trips, and movies become a relatively low priority. it can be seen that there has been a significant increase in travel and tourism data during this year's mid-autumn festival.
after the mid-autumn festival, the next important node of the film market will soon arrive - the national day. currently, many blockbusters have been scheduled for the national day. after the tepid summer and mid-autumn festival, will there be any blockbuster films released by then?
the above data are from maoyan movie professional edition
xiaoxiang morning news reporter wu chengding
