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on september 14, the cyberspace administration of china issued the "measures for the identification of synthetic content generated by artificial intelligence (draft for comments)". it drafted mandatory national standards for adding explicit and implicit identification to synthetic content generated by artificial intelligence, and put forward specific compliance requirements for service providers of synthetic content generated by artificial intelligence, network information content dissemination platforms, and internet application distribution platforms.

artificial intelligence generates synthetic content, which means that the current very common ai technology participates in content production. in more popular terms, it includes various ai writing and composing, ai graphics and filming, and even multi-modal deep synthesis including ai synthesized sound and images.

ai technology is constantly evolving. while it helps human society with many tasks, the situation of "seeing is not necessarily believing" has also become the focus of anti-fraud and anti-scam. the "identification measures" that the cyberspace administration of china is soliciting opinions from the public this time are very clear national mandatory regulations that "must be implemented" at the level of the "national standardization law", rather than the so-called recommended standards encouraged by the state. prior to this, the cyberspace administration of china, the ministry of public security and other departments have intensively issued a number of departmental regulations such as the "regulations on the management of deep synthesis of internet information services" and the "interim measures for the management of generative artificial intelligence services", which clearly mentioned the obligation of network service providers to identify ai-generated synthetic content.

as a national mandatory standard, the new regulations provide more specific guidance. for example, for the specific identification methods of ai-generated text, the new regulations provide specific examples of the beginning, end and corner marks of the text; for the specific identification methods and locations of ai-generated audio, video, pictures and other content, guidance is also given. such mandatory identification has put forward different compliance requirements for ordinary users, providers of artificial intelligence-generated synthetic content services, network information content dissemination platforms, internet application distribution platforms, etc., which means that it provides a controllable, measurable and accountable standard for further implementation of the aforementioned national standards for deep synthetic content.