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behind a "bloody fight" at a barbecue restaurant: internet celebrities posed for traffic and received 700,000 views, and many people were detained

2024-09-14

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september 9 to 15 is the national cyber ​​security publicity week in 2024. so far, the provincial public security network security departments have cracked 2,722 cases of various types and arrested 4,341 offenders, effectively purifying the network ecological environment and maintaining the security of cyberspace and the stability of online order.

while short video live streaming platforms bring convenience to the public, chaos also occurs from time to time. many internet celebrities regard fake staged photos as the password for traffic. recently, a red star news reporter learned that the chengdu police recently investigated an incident in which an internet celebrity host faked a fight in order to gain traffic.

a group of young anchors fabricated an emotional "script" belonging to two female anchors. in order to attract fans and traffic, they planned, arranged and fabricated plots of emotional disputes, online fights, and offline fights, inciting the emotions of their respective fans, creating opposition among netizens, and continuously creating topic traffic. throwing bottles, slapping... the video has been played more than 700,000 times, and more than 4,000 netizens watched in the live broadcast room.

on september 13, a reporter from red star news visited the scene and tried to reconstruct the emotional "script-killing" behind this incident, from selling misery, incitement, mutual fighting to attracting fans, through the police and many on-site personnel.

li released a short video of this incident

a carefully planned script

two female internet celebrities threw bottles and fought each other due to relationship problems

in a barbecue restaurant, two women used beer bottles to fight each other. one of them suffered a head injury and was rushed to the hospital by 120. the other girl vomited blood and sat on the side of the road. what's more coincidental is that both women are anchors. on july 16 and 17, these scenes appeared in the form of live broadcasts and short videos on the platform account of the internet celebrity anchor li moumou. the "explosive" video footage also attracted the attention of netizens.

according to police investigation, the incident was an emotional "script" designed by the anchor team in order to gain attention, attract fans, and monetize traffic.

"this is a specially planned 'script.'" on september 13, xie hui, a police officer from shiling police station of longquanyi district branch of chengdu public security bureau, introduced that the team started planning this shoot on july 16. "male anchor li suggested that they deliberately quarrel and fight to attract traffic. female anchor mei suggested, 'first quarrel and then throw beer bottles during the meal.' female anchor he thought that it was too fake, 'how about a real fight?'" in the short videos and live broadcasts released by li and his team, they first had a verbal conflict in the form of online pk in the live broadcast room at 11 o'clock in the evening on july 16 to attract fans, and then made an offline invitation in the early morning of july 17, which escalated into a physical conflict in the barbecue restaurant.

offline, the group first had a barbecue near dongjiao memory. "the team had a clear division of labor. some were responsible for live broadcasting, and some were responsible for shooting videos from the perspective of passers-by," xie hui introduced. the protagonists of the "script" were he and mei, who played the roles of having an emotional dispute. throwing bottles, slapping, falling, bleeding, female anchors he and mei "competed with each other in acting", and li and others were friendly "persuaders".

"in order to increase the effect, he moumou also placed an order on the platform and purchased props such as 'film and television makeup plasma' and 'blood-exploding capsules' in advance to design and interpret the plot." xie hui introduced.

the group went to a barbecue restaurant near shiling. "in order to increase the authenticity, we even called the emergency number 120." xie hui revealed that because he was afraid of being blocked by the platform, he closed the live broadcast after a while and continued to publish it in the form of short videos.

a group of people called 120 on the grounds of being drunk and injured

the benefits behind a photo shoot

the video received more than 700,000 views and 4,000 netizens watched the live broadcast.

"not long after they sat down, they called 120 for emergency help," liao, the owner of the barbecue restaurant, told red star news. "one of the ladies asked me where the restroom was. i turned around and saw that the red on her body looked more like paint, not blood." on the table where the group was sitting, there was also some "film and television makeup plasma" left behind. what made the barbecue restaurant owner even more suspicious was the conversation among the group. "the person who had left in the 120 ambulance came back a short while later and said that the traffic was so high now, so they quickly posted a video. i felt at the time that they were posting the video to get traffic."

it is understood that the group called 120 emergency number on the grounds of drunkenness and injury. the doctor who was attending at the time revealed to the police, "the doctor found that (the injured person) had red on his head but it was not blood. the other party told him, 'it was the dye that he fell on.'" xie hui said, "the doctor was worried about the risk of cerebral hemorrhage and suggested that the other party do further examination, but was rejected. during the process, the woman's companions kept taking videos with their mobile phones."

"during the whole incident, the accounts of li, he and mei all posted videos. the number of views of li's video was around 700,000 to 800,000. during the live broadcast, there were 2,000 to 3,000 people watching. at the peak, there were more than 4,000 people watching the live broadcast, and there were more than 10,000 comments," xie hui introduced.

"in the middle, when the two female anchors were applying plasma, the person broadcasting the video blocked the screen." xie hui revealed, "mei ate a plasma capsule and bit it, and the plasma flowed out from the corner of his mouth. on the other side, he smeared the plasma on his temple and deliberately fell to the ground, and the plasma also flowed on his legs."

"everyone was just following the script, no one gave me gifts during the live broadcast, and i only made more than 100 yuan that day," the anchor li told the police. in terms of revenue, this was a losing game. the group spent 200 yuan on barbecue at shiling alone.

a group of young internet celebrities who attract fans and traffic

the police detained 7 people according to law.four of them are anchors

on july 18, all the suspects in the video were brought to justice. the seven people were a broadcaster team headed by li. after investigation, it was found that the broadcaster team planned in advance to stage an emotional dispute between li, he and mei in order to attract attention, fans and traffic.

"in order to attract fans and attract traffic, they planned, arranged and fabricated plots of emotional disputes, online fights and offline fights, thereby inciting the emotions of their respective fans, creating opposition among netizens and continuously creating topic traffic." xie hui believes that "such cases are low-cost and spread quickly on the internet. once posted on the internet platform, they will quickly ferment and may cause social panic and undermine social stability." according to article 25, item 1 of the "public security administration punishment law of the people's republic of china", using the platform to publish false fights and brawls, fabricating facts, and seriously disrupting social security order. the longquanyi branch imposed administrative detention on li moumou, he mou and seven other people.

red star news reporter learned that among the 7 people who were administratively detained this time, 4 people including he, mei and li are anchors. among them, he has 24,000 fans and mei has 130,000 fans. the male anchor li is 20 years old this year and has not been to school since graduating from junior high school. starting in 2021, li went to xi'an to do platform live broadcasts, and moved to chengdu in 2023 to continue live broadcasts. now, he has 52,000 fans on the platform and has received more than 4.13 million likes. he gave himself the name of a hero in jin yong's novels, and the video content is also like traveling around like a martial arts hero. almost every video can easily exceed 10,000 likes.

afterwards, li told the police, "it was just to gain traffic and make some money." through this incident, he also realized his mistake.

police reminder:internet practitioners and mcn organizations should enhance legal awareness, strengthen industry self-discipline, and spread positive energy content. internet platforms should establish sound management norms and community conventions, promote the establishment of a "blacklist" system for illegal accounts, and squeeze the living space for rumor-mongering activities. internet users are requested to be more vigilant, enhance their ability to distinguish, and not easily believe and spread unconfirmed news. at the same time, relevant departments should also strengthen supervision and crackdown efforts, and severely punish rumor-mongering.

red star news reporter yan xue and intern liu xiyan