he who designed bmw and rolls-royce has set his sights on guangzhou! international design master joins well-known car company to promote electric vehicle development
2024-09-14
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on september 13, electric car design master and world-renowned design master benoit jacob (ye binghuan) officially joined gac as the global executive design director of gac research institute. benoit will fully support zhang fan, deputy director of gac research institute, be responsible for gac's design work, promote gac's design strategy and innovative development, and help gac improve the competitiveness of its own brand products.
according to reports, benoit is one of the leading figures in the field of global automobile design. he has not only accumulated rich experience in traditional automobile design, but also promoted the development of the electric vehicle industry through design innovation, becoming a master of electric vehicle design. benoit graduated from the european art center school of design and joined renault in 1994. during his time at renault, he participated in the design of classic models including the spider sports car, the fiftie concept car, the laguna ii sedan and station wagon.
in 2001, benoit joined volkswagen and helped volkswagen establish the audi concept design studio in munich. he participated in the design of the volkswagen passat, audi r8, seat and lamborghini models, as well as the design of the audi a1 and a4/a5 family. in 2004, benoit joined bmw and led several important projects including the bmw f30 3 series, f32/f33 6 series, f07 5 series gt, z4 and m1 hommage concept car. the m1 hommage is the design inspiration for the bmw i8.
in 2010, benoit was appointed as the head of design for the bmw i series sub-brand, leading the design work of the bmw i3 and i8. these two cars not only set high standards for electric vehicles worldwide, but also represented the successful breakthroughs of the entire automotive industry in electrification and new design concepts. benoit has thus become a key figure in promoting the global electric vehicle revolution.
in addition, benoit has served as head of advanced design at the bmw group and vice president of design at the bmw group, responsible for all advanced design projects, as well as product design for bmw, mini and rolls-royce.
in 2021, benoit joined nio as vice president of design, fully responsible for nio's product design, strategic planning and brand positioning, and continued to promote innovation in the field of electric vehicles. benoit is one of the first designers in the industry to propose and promote the concept of smart surfaces.
he believes that future luxury will no longer rely on high-end materials, but rather on creating a unique and personalized experience for users through digital technology and smart functions.
benoit said: "chinese auto brands are rising at a rapid pace and have won wide recognition around the world. gac is at the forefront of this change, and i am impressed by its efforts in design and technological innovation." he not only brings cutting-edge design insights to gac, but also injects new vitality into the design of gac's new energy products, further enhancing the competitiveness of gac's new energy products in the global automotive market.
text｜reporter qi yaoqi
picture｜source official website
