juewei duck neck appeared at the bund conference: technology payment ignites young consumer enthusiasm
2024-09-14
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
at the global innovation and technology event, inclusion·the bund conference, juewei duck neck made a wonderful appearance with a "touch, it's awesome!" campaign, once again demonstrating its firm steps and outstanding achievements on the road to digital transformation. at this conference, juewei duck neck and alipay jointly launched the "touch" payment method, which not only brought unprecedented convenience to young consumers, but also successfully led the new trend of the stewed food industry with its unique interactivity and fun.
according to juewei duck neck's 2024 semi-annual report, the company continues to increase its investment in technological innovation and digital transformation, with remarkable results. this cooperation with alipay is an important part of juewei duck neck's technology-driven strategy. through "touch and pay", customers do not need to tediously open the payment code, just a light touch to complete the payment, which greatly shortens the waiting time and improves shopping efficiency. at the same time, during the payment process, you can also interact with the smart screen and enjoy member discounts and surprises. this new consumer experience has undoubtedly attracted the attention of a large number of young consumers.
according to juewei duck neck's preliminary pilot in 302 stores in changsha in august, in just half a month, "touch" helped juewei duck neck increase its new customer acquisition efficiency by 3.5 times, member consumption share by 7.3 times, member paid sales by 4.7 times, and the proportion of active members by 28%, with obvious economic benefits.
this innovative move by juewei duck neck not only improved the operating efficiency of the stores, but also established a good brand image among young consumers. the semi-annual report data showed that juewei duck neck's sales continued to grow, especially on the online platform, driven by digital transformation. the sales of meituan's food delivery platform increased by 21% year-on-year, which is undoubtedly the best proof of the effectiveness of juewei duck neck's digital transformation.
in the future, juewei duck neck will continue to uphold the development concept of technology-led and innovation-driven, constantly explore new technology applications and consumption scenarios, and bring consumers a more convenient and pleasant shopping experience. at the same time, the company will continue to deepen its cooperation with technology giants such as alipay to jointly promote the digital transformation and upgrading of the stewed food industry.
