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2024year9moon14harbin, china——sports lifestyle brand lululemon has teamed up with tmall for the sixth consecutive year to create a super brand day, and specially created the "wunder puff dynamic theater" in harbin, the "ice and snow capital". the event invited actor han dongjun, figure skating grand slam winner han cong, figure skating and ice dancing athletes ren junfei and xing jianing, as well as many outstanding figure skaters from the harbin winter sports training center and more than 100 generation z youths in the ice city to perform the classic wunder puff down series together, using a grand ice performance to brilliantly interpret the theme of "style never fading".

lululemon tmall super brand day event held in harbin

light and agile, warm in winter. the inspiration of this offline event comes from the light and warm multi-grid wunder puff down series. on that day, the mingjiang ice sports center in nangang district, harbin was transformed into the "wunder puff dynamic theater". the outdoor venue creatively presented wunder puff down jackets and vests with different grids and styles, as well as interesting interactive devices and winter sweat courses; the indoor venue was presented by figure skaters. elegant ice performances, covering a wide range of figure skating dances, let people appreciate the grid mystery of the wunder puff down series.

wunder puff dynamic theater

that night, the crisp "ice horn" sounded, and the brand logo in the center of the ice rink was lit up by laser. young artist and national figure skating athlete gong qiming took the lead in bringing a passionate and exciting ice violin performance, paying tribute to harbin's century-old reputation as the "music capital", and officially kicked off the "wunder puff dynamic theater".

gong qiming brings a passionate violin performance on ice

afterwards, actor han dongjun made a surprise appearance wearing a 6-grid wunder puff down vest. born in harbin, he said: "snowboarding is a unique lifestyle in harbin and the northern region, and has been favored by more trendy young people in the past few years. i am very happy to return to my hometown to participate in lululemon's activities and pass on the joy of winter sports to everyone."

han dongjun welcomes all guests as the host of harbin

as the lights turned, wang yihan, the women's singles champion of the national junior figure skating championships and a rising star from harbin, and 12 young athletes from the country's first professional team skating presented the "shaping style" chapter to the audience. wang yihan spun freely in the melodious rhythm and easily completed the difficult triple lutz jump. in the team skating performance, the athletes were like 12 "ice pearls" interlaced in the light and shadow, and the complex team changes and lifts were impressive.

wang yihan and "ice pearl" team skaters performed wonderful dance

entering the "jumping on the grid" chapter, chinese figure skaters ren junfei and xing jianing danced lightly into the ice rink. the "chen fei combination", who had just won the national championship in figure skating and ice dancing, brought the warm sunshine of california with a beautiful rhythmic dance. every movement and every turn fully demonstrated the balance between strength and elegance.

ren junfei and xing jianing perform rhythmic dance gracefully

as the seasons change, han cong, the grand slam winner and world champion of figure skating, performed a solo dance piece called "four seasons" specially created for this event. the visual feast of strength and beauty pushed the atmosphere to a climax. he said: "i am very happy to see so many young people enjoying ice sports at lululemon's event. i also hope to continue to convey the charm of ice sports as a teacher. i wish the 2025 asian winter games to be successfully held in my hometown of harbin, and that chinese athletes will achieve more success."

han cong presents a special solo dance work

finally, nearly 100 z generation youths performed the finale of "having their own style", performing the light and warm wunder puff down series. whether it was the confident layered 3-grid, the neat 4-grid, the 5-grid and 6-grid that took both style and warmth into consideration, or the 9-grid that was strong enough to keep out the cold, the youthful athletes expressed a light and relaxed attitude.

generation z youth jointly staged the finale of "own style" and performed the wunder puff down series

many guests also experienced the fun interactive installations outside the event venue, such as sliding masters, aerial ice hockey, and snowball throwing, to feel the fun of ice and snow sports, and participated in winter hot sweat classes led by several lululemon store ambassadors, covering aerobic and physical training, yoga, and mat pilates.

winter sweat classes and fun interactive installations

in 2022, lululemon will be in the ice city and open its first store in yuanda shopping center. in addition to the "wunder puff dynamic theater", lululemon also created a wunder puff pop-up space in the red square atrium in xicheng, harbin from september 11 to october 10, and the official retail store will be unveiled on september 30. in addition, lululemon tmall super category day will be officially launched from september 16 to september 20. for more details on the wunder puff down series and new autumn and winter products, please visit the lululemon tmall official flagship store.

aboutlululemon

lululemon (nasdaq: lulu) creates professional footwear, apparel and accessories for yoga, running, training and other sports and life scenarios. by launching breakthrough products and experiences, it builds meaningful interpersonal connections, inspires potential and enhances people's happiness. as an industry benchmark in fabric innovation and functional design, lululemon draws feedback from the global community of yoga practitioners and athletes to continuously empower product research and development. for more information, please visit www.lululemon.com.

aboutlululemonchina

lululemon is actively expanding its international business, and china is an important partner. lululemon works with ambassadors to establish real connections with customers through store layout and digital strategies, advocates a positive and healthy lifestyle, and responds to the call of "healthy china". lululemon's mission is to empower people to feel better and realize greater potential. for more product details or to participate in community courses, please visit lululemon offline stores or log in to the official platform.