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the 35th china international optical fair (ciof 2024)

held at the china international exhibition center from september 10 to 12

at this exhibition, the booth of shenzhen bailed trading co., ltd. was mainly gray, with an overall simple and modern style. the reasonable space layout and clever design ideas showed the spirit of innovation and professional image. at the same time, the site also carefully set up a "good luck twist" surprise gift event, and visitors came to participate in the event and redeem prizes in an endless stream, which greatly increased the fun of visiting the exhibition.

in addition to pursuing excellent visual effects and rich interactive experiences, the five major brands under bailed also became the dazzling highlights of the exhibition.FILA、JILLSTUART、Levi’s、agnès b.、New Balancethe five major brand display areas use eye-catching logos, innovative products, and unique display methods to "see" high-end texture, create an immersive space that combines creativity and imagination, and start a new sensory journey.

let's review the "mirror" moments together

experience the collision of exquisite craftsmanship and new inspiration

FILA

brave and fearless youth without limits

fila is a sports brand with a long history.

the inspiration for the design of its glasses

originated from the pursuit of sports spirit

and keen insight into fashion trends

the main color of the fila booth is gray.

classic blue details

and incorporate simple lines

perfect interpretation“Make Performance Beautiful”brand concept

highlighting the unique sports art aesthetics

this time, fila glasses brought two adult optical frame series, feiyang and feifan. the eyewear products are based on the theme of "sports club", combining sports lines with power aesthetics, conveying a "no limits" attitude towards life to the younger generation and exploring the infinite possibilities in life.

feiyang series:the use of resin materials imported from europe makes the glasses 40% lighter than traditional plates, providing unprecedented comfort for fashionable wearing; the classic frame shape is matched with a neat pile head design, and the brand aesthetics are reproduced in the details, which not only shows the unique tonality of fila, but also inherits the concise and elegant italian aesthetics.

feifan series:the iconic "f" element is cleverly integrated to create a capable and decisive elite image while paying tribute to the brand's classic and glorious history; the temples are made of titanium metal, which has the advantages of high toughness, corrosion resistance, and high tensile strength. the simple and neat design is matched with a highly elastic and anti-allergic comfortable material. it has personality but is not ostentatious, reflecting the unique charm of the brand.

JILLSTUART

the beauty of confidence bloom your true self

in the collision and fusion of pink and gray

the jillstuart booth carefully designed a "pink waterfall"

create a strong visual impact

from decorative details to product display

let every visitor feel the brand directly

the unique romantic atmosphere and fashionable attitude conveyed

jillstuart is good at showing the charm of women's sweetness and confidence through diversified products and fashionable and delicate designs.self-satisfaction, true self, sunglassesin the three different eyewear series, you can always see figures that represent extremely feminine elements, stacking up the sparkling and flawless dream manor in the hearts of girls, which can be easily controlled by women of all ages.

self-pleasure series

the brand-new all-titanium optical glasses are mainly based on "self-love", and the element of "heart" is delicately integrated into the design, perfectly showing the brand's gentle aesthetics. these glasses encourage everyone to confidently express their true self and feel their own unique light at every moment. at the same time, the designer draws inspiration from the butterfly's tail, and cleverly presents its lines and colors like a carefully carved work of art through shining diamonds and warm pearl decorations. the bright light of the diamond is like the figure of a butterfly flashing in the flowers; the soft luster of the pearl is like the gentle track left by the butterfly when it dances gracefully. all of this encourages everyone who wears it to bravely pursue their dreams in the most beautiful posture in this world full of rules and constraints.

true me series

this series of hybrid titanium optical glasses stands out for its novel, bold and avant-garde design style. the slender frame, simple lines and fashionable eye shape design cleverly incorporate circuit board elements into it, aiming to convey a sense of modernity - the pulsation of electric current leads women to explore the diverse journeys in the metaverse. in line with this is the "true self" series, which is composed of various beautiful qualities of girls: smart, changeable, sweet, lively and full of whimsy. this series emphasizes that beauty is not limited to a single definition. no matter what age you are, you should bravely show yourself, retain your unique personality, and let different beauty bloom.

sunglasses series

with innovative colors and retro aesthetics, this series implements the brand concept with diversified designs, leading women to express themselves bravely and stand out without fear.

New Balance

classic reinvention comfortable and timeless

“Never Out of Comfort”

new balance's brand philosophy

not only reflected in the design of each pair of glasses

it also runs through the design concept of the entire booth

the new balance booth is based on gray.

it is a tribute to the classics

without losing the unified brand style

invite every visitor who loves life

explore the infinite possibilities of comfort and fashion together

Levi's

multi-faceted style breakthrough

levi's created a stylish and bright booth

the "levi's" brand logo on the background wall

eye-catching yet stylish

brand slogan "live in levi's"

conveying the spirit of pioneering

a tribute to a timeless classic

agnès b.

simplify the complex timeless elegance

natural, simple, timeless, and artistic

french designer agnès b. always adheres to

the principle of not pandering to the public or chasing short-term trends

this persistence and perseverance

instead, the brand's style has become a unique trend

attract those fashionistas who do not follow the trend and pursue timeless classics

bailed has always been leading the trend with its unremitting innovation and persistence in quality, and is committed to providing partners and consumers with all-round brand support and multi-dimensional service experience, sharing the value and glory of brand growth, and working together to create a better future.

every departure is just for the wonderful bloom

every encounter is just to move forward together better

bailed will continue to do its best

promote technology and product innovation

strive to provide consumers with visual solutions that combine health and aesthetics

about bailed

shenzhen bailed trading co., ltd. was established in shenzhen in 2011. the company is affiliated to hong kong xinxing optical group (stock code: 0125.hk). data shows that as of december 2020, its sales network in mainland china is distributed in 22 provinces, 5 autonomous regions, and 4 municipalities, with more than 1,200 customers and more than 4,000 stores.