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topbrand|fashion platform slikk receives financing; asos sells its brand top…

2024-09-13

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editor | summer

- financing news -

fashion platform slikk raises $300,000 in seed funding

image source: brand official

recently, indian fashion platform slikk raised $300,000 (rs 25 million) in seed round financing, which will be used to expand its fast fashion delivery business, led by better capital and participated by untitledxyz ventures. this round of funds will be used to help the platform expand more than 100 fashion brands to meet growing consumer demand, open large dark stores to improve operational efficiency and inventory management, and expand delivery coverage to 70% of bangalore.

founded in 2024, slikk aims to change the indian fast fashion industry by providing a 60-minute fast delivery service, mainly targeting generation z and millennials who are known for their impulse shopping habits. (brand ark)

editor's comment:

today, generation z and millennials are the largest target groups for fast fashion brands. through this round of financing, slikk will accelerate the launch of new products to attract this group, while also providing them with a more unique and convenient shopping experience.

dtc fashion brand theater completes $1.5 million in pre-a round of financing

image source: brand official

recently, dtc fashion brand theater raised about 125 million rupees (about 1.5 million u.s. dollars) in the pre-a round of financing, led by prath ventures, with participation from existing angel investors. this round of funds will be used to promote new channel growth, expand offline business, and accelerate design iteration and production processes.

theater was founded in 2021 and focuses on women's fashion products such as shoes, stockings, perfumes and bags. the products it offers are priced between 900 rupees and 4,000 rupees on average and are sold through its dtc website and major e-commerce platforms. (brand ark)

editor's comment:

for theater, it will use this round of financing, combined with its deep fashion expertise and strong brand building and startup scaling capabilities, to gain a unique position in the indian market.

fast fashion brand asos sells its brands topshop and topman

image source: brand official

recently, british fast fashion brand asos has reached a new joint venture agreement with heartland, the holding company of danish billionaire anders holch povlsen, to sell a majority stake in its brands topshop and topman for 180 million pounds.

the transaction is expected to be completed in the fourth quarter. after the transaction is completed, heartland will hold a 75% stake in the joint venture, worth 135 million pounds, while asos will hold the remaining 25%. in addition, the joint venture will grant asos "partial design and distribution rights" for the topshop and topman brands, and asos will pay a certain royalty. (brand ark)

editor's comment:

for asos, the move will ensure it can continue to sell its topshop and topman brand products online, while allowing it to focus on deploying capital more efficiently.

emami to acquire d2c men’s grooming brand the man company

image source: brand official

recently, indian fast-moving consumer goods giant emami announced that it will acquire d2c men's grooming brand the man company in an all-cash deal. currently, emami holds 50.4% of the man company's shares and will acquire the remaining 49.6% for 1.776 billion indian rupees. the transaction is expected to be completed within three months.

the man company was founded in 2015 by bhisham bhateja, hitesh dhingra and parvesh kumar, and is committed to providing a range of men's grooming products including shampoo, shower gel, beard oil, hair gel and perfume. (brand ark)

editor's comment:

with the completion of this transaction, helios lifestyle pvt limited, the parent company of the man company, will become a wholly-owned subsidiary of emami, a move that will further strengthen emami’s market position in the premium male grooming space.

arc'teryx, the outdoor apparel brand, opens its largest flagship store in the world in new york

image source: brand official

recently, arc'teryx's largest flagship store in the world opened in new york. the store is located at 580 broadway in new york, and covers an area of ​​14,164 square feet on two floors. the first floor is the rebird service center and a second-hand clothing area called "regear", which is the first time arc'teryx has provided second-hand clothing services in a store; the second floor of the store has an a-frame cafe and an activity area, and arc'teryx's main product lines and veilance series are also displayed here.

to celebrate the opening, arc'teryx also held special events, including free coffee for customers, as well as one-day product repair and cleaning services. (brand ark)

editor's comment:

the opening of arc'teryx's flagship store on broadway in new york will provide consumers with a more comfortable venue. it is also another attempt by the brand to explore new ways of playing with the dtc model, which will further expand arc'teryx's brand awareness and influence.

walmart and stockx partner to expand sports shoe category

recently, walmart announced a strategic partnership with the well-known market platform stockx. the walmart marketplace will become stockx's first strategic market sales channel. stockx's first batch of products will be officially launched on walmart.com on september 17, when hundreds of pre-verified sports shoes will be launched, including popular styles such as nike jordan 1s, jordan 4s, jordan 1 travis scotts, etc.

stockx is a market platform that allows buyers and sellers to bid anonymously for shoes, clothing, electronics and collectibles. real-time bidding prices will reflect current demand prices. (brand ark)

editor's comment:

this cooperation will not only expand walmart's customer base and attract more new customers, but also provide stockx sellers with the opportunity to reach a large number of consumers.

supreme x jacob & co. collaborative jewelry series will be released

image source: brand official

recently, accessories created by high street brand supreme and high-end jewelry brand jacob & co. will also be released this week. the two parties used the twelve chinese zodiac signs as the theme and created two sets of pendant necklaces in 14k gold and sterling silver. (brand official)

editor's comment:

as a fashion trendsetter, supreme has already carried out "cross-border cooperation" with many brands. it has previously released a joint watch with jacob & co. this time, the joint creation of accessories is believed to attract fans to buy.

reebok launches barbie-themed sneaker collection

image source: brand official

recently, reebok and barbie announced a collaboration, and the two parties will launch a barbie-themed sports shoe series this month. this debut includes three shoe styles: "bb 4000 ii", "club c extra" and "floatzig 1". "floatzig 1" is based on light pink, which contrasts with royal blue and navy blue, and also incorporates reebok's iconic performance technology. "bb 4000 ii" combines retro and modern styles, injecting pink details into the appearance of retro basketball shoes. "club c extra" has soft pink highlights and a textured upper, and the exaggerated waterproof platform thick sole is particularly eye-catching. the barbie x reebok collaboration series will be available on reebok's official website and designated retailers on september 20. (brand official)

editor's comment:

it can be seen that the cooperation between reebok and barbie combines sports style with pink style, creating a more stunning visual effect for consumers. in addition to shoes, the two parties will also launch matching barbie doll theme clothing, which is believed to be very eye-catching after the release.

zara to launch collaboration series with former ysl director stefano pilati

recently, zara announced an exclusive collaboration with fashion designer stefano pilati - it will launch 50 men's and 30 women's clothing as well as dozens of bags and accessories, which are expected to be launched in stores in early october and will host an exclusive event during paris fashion week.

stefano pilati graduated from the european institute of design in milan and worked for brands such as nino cerruti and armani. in 2002, he became the chief designer of yves saint laurent and served for 10 years. in 2012, he moved to ermenegildo zegna as creative director. in 2017, he founded his own brand random identities in berlin. (brand official)

editor's comment:

it is worth noting that stefano pilati is also one of the first designers to advocate inclusive and gender-fluid fashion. this collaboration with zara may create more surprises for consumers.

tom ford appoints haider ackermann as new creative director

image source: brand official

recently, parisian designer haider ackermann was appointed as the new creative director of tom ford. he will be responsible for all fashion products, including womenswear, menswear, accessories and glasses, and will also "guide the creative vision of the entire brand."

haider ackermann's recent resume includes collaboration with jean-paul gaultier and becoming the first creative director of canada goose in may this year. prior to this, he was at the helm of his own fashion brand of the same name and also served as the creative director of berluti under lvmh. (brand official)

editor's comment:

after taking office, haider ackermann's first fashion show designed for tom ford will be the 2025 fall/winter womenswear show at paris fashion week in march next year. let us wait and see.

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