2025 spring/summer beijing fashion week kicks off
2024-09-13
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on the evening of september 12, ss2025 beijing fashion week, a supporting event of the 2024 china international fair for trade in services, opened on the same day. the opening ceremony of ss2025 beijing fashion week and the "hello beijing"-raymond 1940 gong yi×zhang kaihui 2025 fashion show were staged at the opening show of xiushui street. leaders at all levels in the city, brand and designer managers, and nearly 100 media participated in the event. the event also attracted diplomats from more than 20 embassies and consulates and more than 20 foreign media. 500 chinese and foreign guests witnessed the gorgeous bloom of national trend design together.
the theme of this conference is "hello beijing". artist and fashion designer zhang kaihui, together with beijing-based custom brands "raymond 1940" and "gong yi", presents "beijing impressions" from life attitudes to city scenery. at the beginning of the conference, the impressions of four behaviors encountered in beijing hutongs and parks, namely bird walking, chess, kites, and tai chi, were used as creative inspiration, trying to integrate modern life and traditional atmosphere in beijing hutongs into clothing. in the last four series of the conference, the designer took the flowers and plants of beijing's four seasons and the structural elements of beijing's traditional buildings as the core of creation, trying to integrate chinese and western clothing structures, and set off beijing's natural scenery and cultural relics in clothing.
this season's beijing fashion week is themed "clarifying the new world", and is committed to cultivating new momentum, reconstructing new advantages, and creating a new atmosphere for the capital's fashion and cultural industries. this is also the first time that beijing fashion week has landed on xiushui street. from september 12 to 16, ss2025 beijing fashion week set up a "national trend creative show" on xiushui street and launched a series of fashion release activities.
"hello beijing" - raymond 1940 gong yi×zhang kaihui 2025 fashion show kicked off the fashion release of this fashion week. in the next four days, di kewen, heyufang, fengfan hanfu & longteng han and tang, purmulti, shuyun jinhua, hotan adlais theme show, gongqingcheng warm down, fashion hebei day xinji brand conference, etc. will also be staged in xiushui street national trend show, shining the light of domestic products with oriental design aesthetics.
in 2024, beijing fashion holdings co., ltd. and beijing xiushui street commercial management co., ltd. signed a strategic cooperation agreement to introduce the fashion ip of beijing fashion week to xiushui street. in the future, the two parties will make multi-dimensional progress from the perspectives of business channel expansion, digital and real integration, regional collaboration, and work together to promote the integrated and innovative development of the fashion industry.
it is understood that xiushui street has simultaneously worked with beijing institute of fashion technology to build the "montmartre heights" of chinese design - the "international haute couture alliance", opening up the production, education and research links of the fashion design industry, introducing chinese designers and advantageous industrial resources, and incubating local elite designers and "the light of domestic products". brands participating in the fashion releases of this season's fashion week, such as di kewen, he yufang, fengfan hanfu, and longteng han tang, are all designer brands incubated by xiushui street. in the future, xiushui street and beijing fashion week will continue to work closely together to build a fashion industry platform for chinese local brands and designers that integrates creative display, trade exchanges, and marketing promotion.
during beijing fashion week, the xiushui street show will gather fashion brands for their first shows, with immediate sales, linking commercial scene consumption, promoting the integrated development of fashion and commerce, and helping build beijing into a national cultural center and an international consumer center city.
source: china daily
