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phoenix auto news: for 34 years, great wall motors has continued to move forward and has grown step by step into one of the most influential chinese auto brands. on september 12, cctv news' exclusive live interview program "china's economic gravitational field" interviewed wei jianjun, chairman of great wall motors, and shared "how chinese auto brands are moving up" from r&d to testing, from china to the world.

adhere to a rigorous and pragmatic attitude and build every car down to earth

wei jianjun said: "i loved playing with cars and the automotive industry when i was young. this is my biggest motivation for making cars. i not only hope that more chinese people can drive the cars we make, but also hope that our cars can run in every corner of the world."

in 2014, great wall xushui smart factory began production. the factory is also one of the most advanced vehicle factories in the world. starting in 2021, the factory will be equipped with ant logistics vehicles with l4 autonomous driving technology, which do not require a driver and are fully automated. the factory has extensively applied a number of intelligent algorithms such as vision, ai, and data models in production, logistics, quality and other links, realizing intelligent management of equipment, energy, and inspection, as well as "10-minute air logistics" between the factory and surrounding parts subsidiaries, further improving production efficiency. the factory is also equipped with a complete 30-year traceability system, with one file for each vehicle for all inspection data, and detailed records of every screw.

at present, the design and production cycle of xushui smart factory is 52 seconds, which is a solid backing for the new blue mountain to achieve "launch and delivery". so far, 10,000 new blue mountain vehicles have officially rolled off the production line.

in 2015, great wall motors built the first test site of its own brand car company to obtain the public inspection qualification. the test site covers an area of ​​1.14 million square meters, including more than 10 modules such as high-speed loop, fatigue endurance road, climbing test mountain, wading pool, dynamic square, etc., covering more than 100 typical characteristic roads. each model must pass at least 7,000 kilometers of testing here (equivalent to 300,000 kilometers of daily driving by users) before it can be delivered to users.

during the live broadcast, wei jianjun drove the new wei brand blue mountain and led the cctv host dong qian to experience the process of "product inspection" at the test site. dong qian praised great wall motors' rigorous and pragmatic attitude towards car manufacturing. wei jianjun said that factories and test sites are the fortresses of technology implementation and the backing of reliable quality. great wall motors always pursues excellence.

adhere to long-termism and bottom-line thinking, and impress users with real value

"a little progress every day" has become the corporate spirit of great wall motors since 1995. over the years, great wall motors has not forgotten its original aspirations and has always adhered to long-termism and bottom-line thinking, focusing on technological innovation and talent development, and striving to improve its market competitiveness and brand power.

great wall motors has fully integrated the core resources of the upstream, midstream and downstream industrial chains and built a forest ecosystem consisting of category brands, technological innovation industries, and basic manufacturing capabilities. for example, in terms of vehicle power systems, from new energy to gasoline and diesel, from 4-cylinder to 6-cylinder and 8-cylinder, from 4-speed electric hybrid to 8dct and 9at, great wall motors has demonstrated its comprehensive independent research and development capabilities to the outside world; in terms of product categories, great wall motors has "ignited" the off-road and pickup truck markets on its own, and has a market share of over 50%, which is highly favored by off-road players.

from january to june 2024, great wall motors sold a total of 554,900 vehicles, a year-on-year increase of 6.95%, a growth rate that exceeded the overall performance of the industry. among them, sales of new energy vehicles reached 129,800 vehicles, a year-on-year increase of 44.89%, and a growth for four consecutive years. from january to june 2024, great wall motors' revenue was 91.429 billion yuan, a year-on-year increase of 30.67%, and a growth for four consecutive years. its net profit was 7.079 billion yuan, a year-on-year increase of 419.99%, achieving "both quantity and quality".

wei jianjun also talked about his views on the current "involution and price war" in china's auto market. he said that excessive price competition will only lead to a vicious cycle and cause the entire industry to lose a healthy development environment. if a company is not profitable, it will be difficult to maintain for a long time. great wall motors pursues healthy and quality development and aims to create higher value for chinese cars.

accurately predict and plan ahead of time to embark on a distinctive "ecological overseas expansion" path

the reason behind the "price war" in the automobile market is mainly due to the significant growth in the overall strength of chinese automobile brands and the increase in "new players", but the domestic market size has entered a stable period, forming a situation of "too many monks and too little porridge".

great wall motors started to go overseas in 1997. it now has three full-process vehicle production bases and multiple kd factories in eurasia, thailand and brazil, more than 1,300 overseas sales channels, and cumulative overseas sales of more than 1.6 million vehicles. its overseas performance ranks first among domestic brands.

in 2023, great wall motors' overseas annual sales exceeded 300,000 vehicles for the first time. from january to june 2024, great wall motors sold 199,800 vehicles overseas, a year-on-year increase of 62.09%, and has grown for eight consecutive years. relying on the forest ecosystem, great wall motors has achieved the most complete product matrix overseas with its full category, full power, and full scenario advantages, and built a new model of comprehensive overseas development in research, production, supply, sales, and service - ecological overseas development, which is also one of great wall motors' important strategies.

the new generation of intelligent technology has been fully implemented, and the new blue mountain provides a refreshing user experience

in recent years, the rapid development of intelligent technology has brought new opportunities to china's automobile industry. great wall motors began to develop intelligent technology in 2011. from early driving assistance, parking assistance, active safety, car-machine interconnection, to today's high-level intelligent driving and intelligent cockpit, great wall motors has been insisting on high investment for many years and has continuously made new breakthroughs in technology.

at present, great wall motors' latest intelligent technology has developed to the third generation, including the intelligent driving system coffee pilot ultra and the smart space system coffee os 3, and the first launch of weipai's new blue mountain.

before the launch of the new blue mountain, great wall motors launched the "real challenge, real live broadcast" in baoding, chongqing, chengdu and shenzhen, presenting the real performance of great wall motors' third-generation intelligent technology to everyone. as the new blue mountain has been delivered to car owners across the country, more and more real car owners' word of mouth has begun to appear on the internet, saying that driving is easier, using the car is more pleasant, and the sense of happiness is maximized... these comments reflect the recognition of the majority of car owners for the new blue mountain.

as for the new blue mountain full-scenario noa city opening plan, which users are very concerned about, four cities, including baoding, chengdu, chongqing and shenzhen, have been opened. at the same time, great wall motors is also increasing the generalization of special road conditions across the country. it is expected to be opened nationwide in the fourth quarter and realize "nationwide driving".

we are willing to work together with all parties to promote the development of chinese auto brands

at the end of the live broadcast, dong qian expressed her feelings: "when foreign car companies are making a lot of money all over the world, chinese car companies are struggling in the domestic market. if chinese car companies can sell their cars to overseas markets, do we still need to struggle ourselves? then we will have the same name - cars made in china."

dong qian's voice is also wei jianjun's vision. in fact, great wall motors has always set an example, adhered to the bottom line, continued to strengthen technological innovation and talent training, and made unremitting efforts for the healthy, rapid and sustainable development of china's automobile industry. in the future, great wall motors is willing to work together with all parties to promote the development of chinese automobile brands.