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on september 12, at the 2024 china international fair for trade in services (hereinafter referred to as "2024 ciftis"), the green smart travel exhibition area, as a new section, made its debut. among them, the "2024 beijing car buying festival" guided by the beijing municipal bureau of commerce and co-organized by the beijing automobile circulation industry association and beijing business daily was also officially launched in the green smart travel exhibition area. since the beginning of this year, the national level has repeatedly proposed to boost automobile consumption. the first green smart travel exhibition area was set up at the ciftis to further advocate the concept of green consumption, encourage the replacement of old motor vehicles with new ones, promote the popularization of environmentally friendly and energy-saving vehicles, and drive the release of beijing's automobile consumption potential.

"top-tier" models debut in the exhibition area

the green smart travel zone, a new section set up for the first time at the ciftis, is located in the outdoor f zone of the shougang park supply chain and business services. the exhibition area covers an area of ​​1,000 square meters and has attracted many automakers to participate and showcase their products, including nezha auto, xiaopeng auto, jiyue auto, smart, saic volkswagen, faw-volkswagen and other brands. during the 2024 ciftis, automakers will interact with consumers in the green smart travel zone through a series of activities such as new car displays and car purchase discounts and promotions.

on the morning of the first day of the 2024 ciftis, a dark blue jiyue 01 was placed in the center of the jiyue auto booth in the green intelligent travel zone, and a jiyue auto staff member was registering the information of potential consumers and communicating their car purchase needs. "the jiyue 01 displayed in the green intelligent travel zone is the first model of jiyue auto, built on geely's sea vast architecture and adopting the 'pure vision' intelligent driving solution. at the same time, the model incorporates the 'wenxin yiyan' large model capability, giving the smart cockpit many capabilities such as logical reasoning, strategy planning and content generation." the above-mentioned jiyue auto staff member said.

in addition to the jiyue car, many car companies also brought new models that have just been launched for display. among them, at the saic volkswagen booth, a smart version of the id.3 with a colorful body painting attracted many consumers to stop. at the same time, the saic volkswagen passat pro, which was just launched on september 10 this year, also appeared in the green smart travel exhibition area. according to the staff of the saic volkswagen booth, at the 2024 services trade fair, the saic volkswagen booth will display the main models recently promoted, and provide higher price discounts. as for the models that were not displayed on site, the above-mentioned saic volkswagen staff also said: "although the models are not on site, the on-site staff can also help consumers calculate the relevant discounts, and they can also order cars on site."

in addition, many car companies also offered "real money" discounts to attract customers. among them, nezha auto brought the hot-selling nezha l, nezha x and the newly launched nezha s hunting version to the green intelligent travel exhibition area. "the current price of buying nezha models is very suitable." a staff member of the nezha auto booth took the nezha l model as an example and said that if the order is placed before september 30 this year and the delivery is completed before october 10, the maximum comprehensive preferential subsidy for this model can reach 47,000 yuan.

a special lecture area to answer questions and solve problems

wan ming (pseudonym), a citizen who was consulting about car model information at the smart booth, told the beijing business daily reporter that there are two most concerning issues when buying a car at present. on the one hand, whether the car price is at a low point and whether it is the most cost-effective to buy a car now; on the other hand, the "old for new" subsidy, how to exchange the old for the new, how to get the subsidy.

it is understood that in order to help consumers better understand car models and corresponding policies, a policy briefing area will be set up in the green smart mobility exhibition area of ​​the 2024 china international fair for trade in services, where professional staff will answer questions about relevant policies for consumers and help consumers understand the relevant support policies for automobile consumption.

since the beginning of this year, the national level and local governments have been actively promoting the increase of automobile consumption. in april this year, the ministry of commerce and other 7 departments issued the "implementation rules for subsidies for automobile trade-in". according to the information released on the official website of the national development and reform commission in july this year, the national development and reform commission and the ministry of finance issued the "several measures on increasing support for large-scale equipment renewal and consumer goods trade-in", which mentioned that the subsidy standard for automobile scrapping and renewal should be increased. subsequently, various local governments have successively introduced corresponding policies. in august this year, the beijing municipal development and reform commission and the beijing municipal finance bureau jointly issued the "notice on issuing the implementation plan for beijing to increase support for equipment renewal and consumer goods trade-in" (hereinafter referred to as the "plan"), which proposed that for scrapping old cars that meet the standards and purchasing new energy passenger cars, the subsidy will be increased from the original 10,000 yuan to 20,000 yuan. at the same time, the "plan" proposes to support the replacement and renewal of personal passenger cars, individual consumers transfer passenger cars registered in beijing for more than one year in their own name, and purchase new energy passenger cars from beijing sales companies, with a subsidy standard of 15,000 yuan per car.

"after the policy details were implemented, the association received many inquiries from consumers about the relevant policies, including the specific time and how to receive the subsidies, which were the focus of consumers' inquiries. on the day with the most inquiries, we received more than 600 phone inquiries." cai haiyuan, vice president of the beijing automobile circulation industry association, told the beijing business daily reporter that especially after the policy of increasing the subsidy amount was implemented, it further stimulated market demand. therefore, setting up a policy briefing area at the services trade fair is intended to allow consumers to better understand the policy details and provide further convenience for car purchases.

beijing business daily reporters noticed that the green smart travel exhibition area not only had a special lecture area, but also had banners promoting subsidy policies next to the booths of various automakers. a salesperson said that after the "old for new" policy was implemented, especially after beijing added a 15,000 yuan subsidy for replacement, the number of inquiries and receptions in the store increased significantly. at the same time, automakers will also provide corresponding car purchase subsidies to consumers who scrap and replace their cars.

in cai haiyuan's view, the increase in the number of consultations from the association and the number of receptions from terminal dealers reflects the boosting effect of the "old for new" policy on automobile consumption. "this time, beijing's policy also includes a corresponding subsidy policy for replacement and renewal, which is a further supplement to the previous scrapping subsidy policy. it can allow more car owners to enjoy the policy dividends and will more effectively stimulate the sales of the new energy vehicle market. at the same time, the transition from scrapping and renewal to replacement and renewal will not only boost the consumption of the new car market, but also drive the scrapping and dismantling and second-hand car market to expand."

beijing business daily reporter liu xiaomeng