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one of the supporting activities of the 2024 beijing cultural forum, the "i and ditan" beijing book fair, will be held in ditan park from september 13 to september 23. the total exhibition area of ​​this book fair is about 18,000 square meters, with 10 exhibition areas and more than 160 cultural activities. the old book fair has made new breakthroughs and upgrades. during the visit on september 12, the reporter found that the ditan book fair has become more fashionable and younger.

walking into ditan park, the ten exhibition areas have been set up, including the special exhibition area for theme publications, the special area for "old books and new knowledge", the physical bookstore block, the exhibition and sales area for famous publishers' boutiques, the national reading promotion area, the special book block, the children's book parent-child reading area, the special area for foreign original books, the exhibition and sales area for discounted books, and the cultural and creative product area. these ten exhibition areas are full of vitality, with colorful display boards and smart and cute slogans, which make the ancient ditan park look young again.

the book fair has set up a thematic book block for the first time, focusing on four themes: literature and art, history and culture, children's books and picture books, and life and leisure, to create an immersive thematic book block, highlighting the feature of "roaming a street and reading a theme".

among them, the literature and art district, focusing on the theme of "an encounter to be remembered for a lifetime", launched books and cultural products on four major topics, including "life and living", "time and loneliness", "hope and dream", and "inspiration and creativity". the book fair and beijing publishing group jointly launched the collector's edition of shi tiesheng's famous work "i and the altar of earth" for display here. xu lihua, manager of the first sales department of beijing book building, said that this version not only has important breakthroughs in binding, but also all the text in the book was re-extracted from mr. shi tiesheng's computer or re-entered from the manuscript, retrieving important texts that were lost in different versions.

the historical and cultural district, with the theme of "history can be very urban", focuses on displaying ancient history books, chinese classics, chinese style comics and other books, as well as cultural and creative products of beijing's traditional culture. moody, a new media specialist at the wangfujing bookstore operation center, held up a postcard in her hand and said, "we have specially customized color seals for this book fair. you can see that under the ancient red walls of ditan park, cute and lively kittens are playing in the autumn scene, reflecting the beautiful scene of the fusion of ancient and modern times and natural harmony." she said that the district also specially set up a hanfu experience activity.

the children's picture book block, with the theme of "finding the book in childhood memories", introduces well-known classic animation works such as "nezha conquers the dragon king" and interactive experiences, leading readers to embark on a family reading journey with a childlike innocence. li wei, director of the cultural business operation center of zhongguancun book building, said that the block has introduced classic animation resources that have been well-known to generations, such as nezha conquers the dragon king, three monks, and black cat sheriff. using these cartoons as drawing elements, readers can make hand-painted paintings on the spot.

the life and leisure district, with the theme of "hello, life! long heard of you, nice to meet you", displays and sells lifestyle books and diversified products such as culture and travel, health, movies, pets, food, and fashion. it also specially launches customized "viewing the sea at ditan temple" and "me and ditan temple" book fair limited edition cultural and creative refrigerator magnets to bring readers a different book experience.

in order to build a special book block, the book market has exchanged selected varieties and main categories with many key publishing units such as people's literature publishing house, sanlian bookstore, zhonghua book company, and china social sciences press, and has carried out on-site selection in the sample book rooms and warehouses of each publishing house, striving to make new books, key books, and standing books basically complete, and taking into account some special "unpopular" varieties. relevant person in charge introduced that the classic literature series such as "the complete works of mao dun literature award winners" and "collection of illustrations of famous chinese ancient novels" published by people's literature publishing house, the "cambridge history of china" series, which is considered the most authoritative work on western chinese history research, and the "hanqingtang" series of houlang publishing company, as well as "here is china 3", "above sapiens: a brief history of information networks from the stone age to the ai ​​age", "a brief history of humankind: the master of history", "battle of huitong bridge", "the beauty of chinese culture", and "this life has taste: su dongpo's food map" are all worthy of readers' attention.

the book fair also introduced a cultural and tourism promotion conference for the first time. the zhejiang taizhou cultural and tourism exhibition area with the theme of "travel with reading, chasing the sunshine to taizhou" made its debut. the four major exhibition areas such as "taiyouliao" combined with the "harmonious taizhou" market will display cultural and creative products, books, food and interactive experiences with taizhou cultural elements. readers can also experience colorful activities such as flash stamping, and feel the taizhou cultural wave from the east china sea in all aspects.

it is worth mentioning that this is the first time that the book fair has been held outside beijing. guided by the beijing municipal press and publication bureau and the hebei provincial press and publication bureau, and hosted by the baoding municipal people's government and beijing distribution group, the "ditan book fair enters baoding" event will be held from september 25 to october 2 in huanghuagou comprehensive park, baoding city, hebei province. the "ditan book fair enters baoding" event will set up 10 book zones, including theme publishing, old books and new knowledge, physical bookstores, famous bookstores, national reading, special books, children's books and parent-child reading, foreign original books, special books, and cultural and creative products. baoding also opened an exhibition area at the ditan book fair. li jianhui, the person in charge of zhili shangshufang, said that the baoding specialty food prepared on site invites everyone to enjoy baoding on the tip of the tongue.

during the book fair, in addition to free admission to ditan park, electronic and paper coupons will also be issued. each reader can receive a coupon worth 50 yuan for book purchases at the book fair, which can be used in conjunction with merchant discounts. in areas such as the special book exhibition area and the foreign original book area, readers can enjoy preferential prices for book purchases.

in order to enhance the readers' service experience, this book fair has set up a number of supporting service points, added convenient rest areas, and provided supporting services such as light meals, coffee, book shopping carts, and express delivery.

source: beijing daily client

reporter: lu yanxia, ​​cheng gong