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on the evening of september 10, in response to recent reports about zhubajie co., ltd. (hereinafter referred to as zhubajie.com)'s (hereinafter referred to as zhubajie.com) operating conditions such as wage arrears, the "zhubajie.com headlines" wechat account issued a statement saying that the company's overall operations are normal, and individual business units and organizations are optimizing and adjusting their businesses. at the same time, the reports circulating online about zhubajie.com's operating conditions and the high remuneration of the company's founder are untrue.

on september 11, a relevant person from zhubajie.com told the reporter of "daily economic news" via wechat that the company's adjustments are mainly carried out at two levels: product and operation.

the reporter also noted that zhu mingyue, the founder and chairman of zhubajie.com, said in august this year that the company would orderly withdraw from self-operated businesses and further strengthen its platform positioning. since the end of last year, in the field of intelligent intellectual property services, one of zhubajie.com's main businesses, its main competitors tencent cloud and alibaba cloud have successively transformed from self-operated service providers to platform service providers.

in addition, while zhubajie.com continued to suffer losses, zhu mingyue received a total remuneration of nearly 90 million yuan during the reporting period (i.e. from 2020 to the first half of 2023). zhubajie.com stated in a statement that this was mainly due to zhu mingyue's purchase of the equity of previously incentivized employees in the company at the employees' initial cost price, and was not the actual salary paid by the company.

zhubajie.com: most employees have received their salaries

the remaining small number of employees' salaries will be paid soon.

recently, some netizens broke the news that "zhubajie.com, the largest local internet company in chongqing, has been in arrears of wages for several months, and can only apply for salary payment when the gross profit of individual collections can cover the wages", which has aroused public attention.

the aforementioned zhubajie.com person said in an interview with the reporter of "daily economic news" that the company is working hard to solve the current problems. at present, most of the company's employees have received their salaries, and the remaining small part will be paid in the near future.

it is worth mentioning that zhubajie.com also issued a statement on the evening of september 10. among them, the "explanation on the false reports on zhubajie.com's business conditions circulated online" shows that the company's overall operations are normal, individual business units and organizations are optimizing and adjusting their businesses, and the company is optimistic about the future of the enterprise service platform track.

according to the prospectus previously disclosed by zhubajie.com, it defines itself as a customized enterprise service e-commerce company. according to the source of revenue, the company's business includes enterprise service platform business, smart enterprise service business, industrial service business, and government regional enterprise service ecosystem promotion cooperation business.

the aforementioned zhubajie.com person told the reporter that there are two main aspects of business optimization and adjustment. first, at the product level, the company launched new products such as lai ke cloud on the basis of doing a good job in existing business, focusing on solving the problem of few business opportunities for enterprises and overcoming difficulties with small and medium-sized enterprises; second, at the operational level, vigorously promote internal reforms of the company, implement business units to operate independently and be responsible for their own profits and losses, and further control management costs.

one of zhubajie.com's new businesses seems to be targeting the field of precision marketing. according to zhubajie.com, bajie laike cloud was officially launched on august 8 this year at zhubajie.com's enterprise service 88 festival. it is a marketing tool for service agencies to acquire customers and an efficiency improvement tool that can help agencies quickly improve customer acquisition results.

zhubajie.com: founder’s remuneration

mainly from the acquisition of shares of former employees

according to the prospectus, from 2020 to 2022 and the first half of 2023, zhubajie.com's revenue was 757 million yuan, 768 million yuan, 541 million yuan and 252 million yuan respectively, with a year-on-year decline in 2022 and the first half of 2023;during the same period, the company lost 269 million yuan, 367 million yuan, 230 million yuan and 78.248 million yuan respectively, with a loss of more than 900 million yuan in three and a half years.。

employee costs account for the largest proportion of zhubajie.com's cost structure. the prospectus shows that from 2020 to 2022 and the first half of 2023, zhubajie.com's employee costs were 469 million yuan, 397 million yuan, 410 million yuan and 171 million yuan, respectively, of which "salaries, wages, bonuses and other benefits" were 400 million yuan, 358 million yuan, 331 million yuan and 148 million yuan, respectively.

zhu mingyue's remuneration from 2020 to 2022 and the first half of 2023 was 54.184 million yuan, 946,000 yuan, 31.738 million yuan, and 1.814 million yuan, respectively, totaling 88.682 million yuan.the reporter of daily economic news noted that the reason why his remuneration was higher in 2020 and 2022 was thatthis is because these two years included share-based compensation of rmb 53.143 million and rmb 30.757 million respectively.。

in the statement, zhubajie.com also made an explanation on the "false reports circulating online about the high compensation of the company's founder". the company said,according to the company's equity incentive rules, if a shareholding employee resigns before the company completes its initial public offering, the company's actual controller zhu mingyue has the right to purchase his or her equity in the company at the employee's initial cost price.the company made provision for share-based payment expenses based on the valuation at the time, which was merely an accounting provision made in accordance with accounting standards.rather than actual salary paid。

the prospectus shows that zhubajie.com established two employee stock ownership platforms, duilungdeqing tianqin enterprise management partnership (limited partnership) and duilungdeqing tianwen enterprise management partnership (limited partnership), on april 20, 2016. according to tianyancha information, the two employee stock ownership platforms have undergone multiple changes in partner information since their establishment.

regarding the company's future, the aforementioned person from zhubajie.com also told reporters that the company believes that with the continuous improvement of the overall environment and the steady advancement of the company's various reform measures, the company's business structure will become healthier and the company's operations will continue to improve.

will exit self-operated business in an orderly manner

tencent cloud and alibaba cloud have taken the lead in shifting

at the above-mentioned zhubajie.com enterprise service 88 festival, zhu mingyue said,zhubajie.com will further strengthen its platform positioning, open up precise marketing customer acquisition capabilities and platform centralized delivery capabilities, and make friends with industry peers instead of becoming opponents.

zhu mingyue also said at the time that the company would withdraw from its own business in an orderly manner and open up all service categories to the entire industry.

according to the prospectus, among zhubajie.com's businesses, smart enterprise services are the largest business. from 2020 to 2022 and the first half of 2023, the revenue of smart enterprise services was 333 million yuan, 343 million yuan, 225 million yuan and 111 million yuan, respectively, accounting for 43.9%, 44.6%, 41.6% and 44.2% of zhubajie.com's overall revenue in the current period.

smart enterprise service business mainly includes smart industrial and commercial finance and taxation services, smart intellectual property services and smart technology consulting services. among them, zhubajie.com's smart intellectual property service revenue has decreased year by year from 154 million yuan in 2020 to 81.182 million yuan in 2022, and further decreased to 37.362 million yuan in the first half of 2023. its proportion of zhubajie.com's smart enterprise service business revenue has also gradually decreased from 46.3% in 2020 to 33.6% in the first half of 2023.

it can be seen that the decline in revenue from smart intellectual property services is one of the important factors affecting the overall revenue performance of zhubajie.com.

zhubajie.com's smart intellectual property services mainly include basic trademark services, trademark disputes and litigation services, and copyright services. zhubajie.com stated in its prospectus that in recent years, cloud service providers have entered the intellectual property service market, squeezing the share of existing manufacturers. according to the prospectus, among the top 10 agencies with the highest total number of trademark applications in 2022, alibaba cloud's zhiyu internet technology co., ltd. ranked first, tencent cloud ranked third, and zhubajie.com ranked fourth.

the reporter noticed that since the end of last year, the internet giant has been transforming its trademark agency business. in november last year, tencent cloud officially issued a notice on the decommissioning of trademark registration and trademark extension services. the notice showed that due to product strategy adjustments, tencent cloud will stop accepting new trademark registration and trademark extension services on december 31, 2023.

in march this year, alibaba cloud’s official website issued a notice that due to product strategy adjustments, alibaba cloud will stop its trademark agency services on march 29, 2024 and adjust to a platform-based business. that is, alibaba cloud will select third-party service providers as trademark agencies to directly provide trademark agency services to customers.

the above actions are consistent with zhu mingyue’s idea of ​​“further strengthening the platform positioning”, but tencent cloud and alibaba cloud took this step earlier than zhubajie.com.