nearly 40% of the owners are born after 1990. how does passat win the hearts of this generation of young people?
2024-09-12
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
from january to july this year, the cumulative sales of saic volkswagen passat reached 125,000 units, continuing to attract young consumers. on september 10, passat pro and passat 2025 outstanding models, forming the passat 380tsi family, were officially launched, offering a limited-time fixed price of 159,900-223,900 yuan.
as the leader in the b-class car market, passat is trying to break people's "prejudices" against fuel vehicles. on the one hand, from january to july this year, passat's cumulative sales reached 125,000 units, with more than 20,000 units sold in july alone, ranking first in the market segment; on the other hand, passat continues to attract young consumers, with owners born after 1990 accounting for nearly 40%. at the same time, the average age of users who choose the passat starry sky edition is only 31 years old, one year younger than the average age of 32 years old of saic volkswagen brand users.
on september 10, the passat, which is popular among young consumers, was renewed. saic volkswagen passat pro and passat 2025 outstanding models, forming the passat 380tsi family, were officially launched, with a limited-time fixed price of 159,900-223,900 yuan.
tao hailong, general manager of saic volkswagen, said at the press conference that as a new member of the passat family, passat pro has made comprehensive improvements in design, luxury, intelligence and quality, and has become the focus since its debut at the chengdu auto show.
it is understood that passat pro adopts a family-style dual front face design. the original pioneer version has a calm and majestic front face, which is called "deyuan passat" by netizens; the starry sky version has a young and fashionable front face, which is more technological with the luminous front grille and vw logo. at the same time, the black warrior sports kit can be optionally equipped to meet the personalized needs of users.
among them, the iq. light matrix led headlights have newly upgraded beauty eye daytime running light strips, with a total of 144 high-brightness led lamp beads on both sides; the rear of the car uses lingguang dot matrix led through-taillights, which enhances the recognition and technological sense of the entire vehicle.
as a b-class car with a high proportion of business vehicles, passat pro has a body size of 5006mm×1850mm×1489mm, a wheelbase of 2871mm, and a length of over 5 meters, which brings a leapfrog space comparable to that of a c-class executive car. in addition, the second row of seats has also been newly equipped with an electric adjustment function, providing an angle adjustment of 22°-32°, allowing you to relax during the journey; all seats in the car are equipped with ventilation, heating and the leading massage system in the same class, bringing spa-level enjoyment to the driver and passengers, making every seat the "c position".
tao hailong introduced that the passat pro is equipped with the iq. pilot intelligent assisted driving system developed in-depth in cooperation with dji vehicle, which is in line with the driving habits of chinese users and can achieve l2++ level driving assistance functions in the full speed range of 0-130km/h.
among them, the advanced adaptive cruise control pro version supports up to 360 seconds of automatic following driving; the lane keeping system pro version uses binocular cameras to accurately identify and track lane lines. the smart lever lane change can activate the intelligent human-machine co-driving strategy when the vehicle speed is higher than 30km/h, supporting all-scenario use; there are also intelligent lane-cutting response and intelligent obstacle avoidance functions, which can effectively ensure driving safety by calling radar and cameras to accurately identify road conditions.
in terms of the smart cockpit, in order to create a multi-screen interactive visual space, the passat pro provides a 15-inch smart 2k floating large screen, an 11.6-inch co-pilot entertainment screen, a 10.3-inch full-digital lcd instrument, a w-hud head-up display system and ar real-view navigation. thanks to the iflytek voice solution, the car's smart car connection system can achieve convenient operation. in addition, saic volkswagen has launched in-depth cooperation with baidu wenxin yiyan da model to provide in-vehicle omniscient language model services, thereby bringing consumers "intimate smart car customer service" and "encyclopedia teacher".
it is worth mentioning that in the fuel vehicle market, the powertrain is usually the most expensive and stressful part of the vehicle warranty policy. at the press conference, saic volkswagen announced that it will extend the lifetime powertrain warranty to all fuel vehicles from now on. the first non-commercial vehicle owner who purchases the passat 380tsi family can enjoy lifetime protection of the vehicle's powertrain (including engine, gearbox, front and rear wheel drive) from saic volkswagen authorized dealers.
"this means that the 'heart' of passat will be firmly protected without any worries." automobile analyst bai de said that this is not only the confidence of saic volkswagen in product quality, but also demonstrates its full sincerity towards the majority of users.
tao hailong said that as an important link in saic volkswagen's "smart oil vehicle" strategy, the launch of passat pro marks the completion of saic volkswagen's initial layout of "smart oil vehicle" in the sedan market. he told reporters that the passat 380tsi family, with a limited-time fixed price and a lifetime powertrain warranty, will lead users into a new realm of top-tier mid-to-high-end sedans, making the "comfortable and smart" car life within reach.
as cui dongshu, secretary general of the passenger car market information joint committee, said, although new energy vehicles continue to sell well, it is not reasonable to blindly criticize fuel vehicles. "from the perspective of consumer demand, each type of vehicle has its own usage scenarios. especially for ordinary consumers, their usage scenarios are relatively volatile, both long and short distances, and fuel vehicles are difficult to be completely replaced." he believes that compared with new energy vehicles, the gap between fuel vehicles is mainly reflected in appearance and intelligence level. after these two points are supplemented, fuel vehicles can also attract young consumers.
china youth daily and china youth network reporter zhang zhenqi source: china youth daily
source: china youth daily travel weekly
