the peppa pig ip has entered colleges and universities, and taobao’s back-to-school season has begun with college students!
2024-09-11
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recently, the first phase of taobao's "collect good luck at the start of school" event ended. students from tianjin normal university ranked first in the college card collection rankings with a "record" of 15,124 cards, and successfully met the national ip "pig man".
on september 8, taobao held a meeting for students of tianjin normal university to promote the peppa pig ip. at the event, peppa pig danced the "human wealth dance" with taobao dolls. the funny dance moves made everyone fall in love with it, and attracted many students to come forward to play interactive games. there were also a variety of peppa pig peripherals given away at the event, which was very popular.
"we came here right after we received the text message, just to meet peppa pig!" students at the scene said that taobao's card collection activity is very popular in the school. dormitory mates even set alarms to remind themselves to collect cards every day, and mutual aid communities such as card exchange and card gifting have been spawned. they are so diligent just to meet their favorite ip.
it is understood that taobao's "collect good luck at the start of school" event has created an opportunity for college students to meet local city ips. while collecting limited-edition cards of eight popular ips, students can also participate in a lucky draw to win back-to-school benefits. at the same time, taobao has created flash events in 11 universities to directly deliver back-to-school benefits to campuses.
in addition, taobao also joined hands with the yuhang youth league committee and the white snake ip to hold a "new year flash mob" full of traditional cultural atmosphere at hangzhou west railway station. three cosplayers wearing hanfu played the roles of white snake, green snake and fahai, and actively interacted with passengers and gave them gifts. a series of yuhang intangible cultural heritage and cultural tourism experience activities were set up on site. college students can collect cards on site to receive taobao's "back to school supply pack", and can also deeply experience the "intangible cultural heritage lacquer" and the ancient "jingshan tea" and other special traditional cultures.
the event page shows that the ip for the next offline meet-and-greet event of taobao's "good luck back to school" event is "sylvanian family", which quickly became popular on the internet this year with its cute and innocent image. its series of emoticons have become an emotional outlet for countless young people and is known as today's "top ip".
as of 18:00 on september 10, peking university ranked first in the second phase of the university card collection list with 12,943 votes and will have the opportunity to meet the "sembelle family".
