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on september 11, a press conference on the cultural tourism services of the 2024 china international fair for trade in services was held in beijing. the theme of the cultural tourism services of the 2024 china international fair for trade in services is "technology empowers new cultural tourism, and creativity leads a new life". the exhibition area is about 11,700 square meters, including the cultural tourism exhibition areas of halls 9, 10, and 1 and some outdoor exhibition areas. the many cultural integration projects and rich digital experience are a major feature of this cultural tourism services theme, including aigc application scenarios, "three body: expedition" vr interactive games, and multiple digital immersive exhibits. the tourism intelligent body integrating "food, accommodation, transportation, travel, shopping, and entertainment" will be launched at the tourism exhibition. in addition, this cultural tourism services theme also focuses on the "central axis", launching more than ten "central axis" related exhibits and special activities.

vr interactive game "the three-body problem: expedition" will be unveiled

at the press conference, huo zhijing, deputy director of the publicity department of the beijing municipal committee, introduced that this year's cultural and tourism service topic has three highlights. among them, the first is "new scenarios, new applications, and new quality productivity empowering the high-quality development of the cultural industry."

huo zhijing said that in the first half of this year, the city's cultural enterprises achieved operating income of 1,043.48 billion yuan, a year-on-year increase of 7.9%; among them, new cultural business enterprises achieved operating income of 742.52 billion yuan, a year-on-year increase of 12.4%, accounting for more than 70% of the city's cultural enterprises' operating income.

the high-quality development of beijing's cultural industry has given rise to a wealth of scenarios and diverse applications. a major feature of this year's cultural tourism service theme is the large number of cultural integration projects and rich digital experiences, with aigc, vr, mr and other digital technologies all on the scene.

at the beijing cultural industry development achievements exhibition, the municipal party committee propaganda department and heigong jointly created the "most beautiful great wall" exhibit, using 4k drones to capture real scenes, combined with digital film-level special effects technology and several huge high-definition screens, to bring a new experience scene to the audience.

generative artificial intelligence is also one of the most revolutionary technologies at present. in the cultural and technological reception room, the audience can see the latest application scenarios of aigc - kuaishou's "shanhai qijing: breaking the waves - ai generated video", migu's "ai words become songs", baidu's "qianfan big model" and xiaoduo's "ruiwen big model".

it is worth mentioning that the latest mr mixed reality all-in-one machine pico 4 ultra and vr interactive game "the three-body problem: expedition" released by xiaoniao kankan company will be unveiled at a large-scale exhibition for the first time. users can instantly immerse themselves in the "three-body game" depicted in the original "the three-body problem", and experience famous scenes such as three flying stars, three suns in the sky and the giant moon, and truly experience immersive gaming.

in addition, this year's cultural and tourism service topics also include the "freeze time and gather treasures" water clock immersive digital cultural relics display device, the "xr virtual image museum" created by the china film museum and general instech technology company, etc.

tourism intelligent body will be launched

in terms of the tourism exhibition, liu bin, member of the party leadership group and deputy director of the beijing municipal bureau of culture and tourism, introduced that internet and technology companies such as baidu group, zhongguancun science city city brain, xinyi technology, and qunar.com will participate in the tourism exhibition and bring a series of "culture, tourism + technology" experience projects to the audience.

among them, baidu group will launch a tourism intelligent entity that integrates "food, accommodation, transportation, travel, shopping and entertainment", qunar.com will launch a "private customized version" online and offline ai travel planning platform, and xinyi technology will showcase the digital scenes and intelligent applications of the ar cockpit on the central axis.

liu bin mentioned that during the ciftis, the beijing municipal bureau of culture and tourism and baidu group will jointly hold the launch ceremony of the "cultural and tourism beijing" intelligent body. in the future, citizens and tourists can use the intelligent body to obtain cultural and tourism information and enjoy intelligent services through the "cultural and tourism beijing" wechat public account and baidu search.

at the launch ceremony, the beijing municipal bureau of culture and tourism and baidu group will also launch the "baidu search wenxin intelligent body innovation competition", inviting enterprises, universities, research institutions, project teams and individuals across the country to create an intelligent body based on the wenxin intelligent body platform that can provide citizens and tourists with more personalized, professional, intelligent and convenient services.

there are more than 10 exhibitions and activities related to the "central axis"

recently, "beijing central axis - a masterpiece of china's ideal capital order" was successfully included in the world heritage list.

in this year's cultural tourism service theme, the central axis, the great wall, the grand canal, etc. have become important exhibition contents. huo zhijing introduced that the exhibition area will focus on displaying the historical status, cultural connotation and application process of the central axis, with more than ten related exhibits and special activities.

specifically, from jingshi technology's "the spine of the capital, the towering central axis", gehua media group's "digital tour of the central axis: a map of the capital's vientiane", to xinyi technology's "vr cockpit traveling through the central axis of beijing", many interactive exhibits lead the audience to immerse themselves in the beauty of the central axis. vr experience of the great wall, aigc-generated creative videos on the theme of the grand canal, and other exhibits also show the magnificent scenery of the great wall and the grand canal to the audience.

as traditional chinese architecture has become popular, visitors can also enjoy many digital exhibits related to traditional architecture in the cultural and tourism service topic. for example, whale world technology uses the architectural elements of the central axis as the basis, and uses the "five ridges and six beasts" on the eaves of ancient buildings as the design blueprint for secondary creation to create the whale world dream series "guardian" immersive interactive experience digital ip. the "dome jade palace" immersive chinese caisson digital art exhibition uses digital means to show the ever-changing caissons in ancient chinese buildings, bringing the audience the ultimate aesthetic experience.

in addition, more than 1,200 cultural and creative products from 46 key cultural and museum units and high-quality cultural enterprises in beijing and more than 400 cultural and creative products from 11 municipal parks and the garden expo museum will also provide audiences with rich cultural experiences.

beijing business daily reporter guan zichen niu qingyan