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from september 2 to 29, 2024, dior will hold the "l'or de dior" exhibition at guardian art center in beijing. "gold" - this classic heritage element throughout the history of the dior brand, through this exhibition, with a new scene narrative, conveys its symbolic power and eternal charm. the exhibition will bring the legendary and timeless works created by the brand's founder christian dior and his successor creative director under the inspiration of "gold".

the exhibition will present masterpieces from high fashion to the j’adore fragrance series, telling the exquisite craftsmanship and avant-garde creativity that dior has always adhered to for more than 70 years, and opening a wonderful sensory journey through fascinating space design and art treasures created by chinese and foreign artists. visitors can fully explore the precious accessories, iconic collections and fashion styles, as well as the gorgeous transformation of the j’adore fragrance series. this unique classic perfume has been continuously reinterpreted since its creation, showing its ever-changing infinite charm.

since its founding in 1947, the house of dior has been inspired by the diversity of chinese culture. on the occasion of the 60th anniversary of the establishment of diplomatic relations between china and france, this event will further enhance the deep connection between dior and this charming country.

the “dior’s ultimate gold” exhibition will embark on a legendary journey of exploration that integrates the past and present with multiple perspectives of art, passion and creativity.