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from september 2 to 29, 2024, dior held the "l'or de dior" exhibition at guardian art center in beijing*. "gold" - this classic heritage element throughout the history of the dior brand, through this exhibition, with a new scene narrative, conveys its symbolic power and eternal charm. among them, the legendary and timeless works created by the brand founder christian dior and his successor creative director inspired by "gold" all appeared on display, becoming the highlight of the exhibition.

entering the exhibition, the "realm of wonders" exhibition area kicks off this legendary journey of gold: from classic collections to contemporary new works; from the iconic dior fashion silhouette to the gorgeously transformed dior j'adore perfume series, dior blends stories of the past and present with rich imagination, inviting visitors to explore the changing appearance of "gold".

each exhibition area presents the exquisite works created by dior fashion house in the past 70 years with vivid scenes and narratives: from the dazzling gold to the magnificent and colorful world of plants; from the innovative "new look" silhouette to the magnificent palace of versailles in paris, all of which vividly interpret the many inspirational themes cherished by mr. dior. from maria grazia chiuri, marc bohan to gianfranco ferré and john galliano, all the creative directors of dior have unique ingenuity and reinterpreted the golden charm that mr. dior loved.

as a symbol of golden power, the story of the dior j’adore perfume series tells the story of avant-garde creativity through high-end fashion and fragrance series. since 1999, the dior j’adore muse has been wearing a golden haute couture dress, shining with special light and showing her true self. this classic fragrance has undergone constant transformation and self-transcendence. now, dior's chief perfumer francis kurkdjian once again takes up the challenge and reshapes its extraordinary charm in an avant-garde manner. this time, the new advertising blockbuster, performed by international superstar rihanna for this attractive fragrance masterpiece, will also continue the endless dior legend.

visitors can follow the wonderful works of art and embark on a legendary journey of exploration through time and space. the ingenious works of many chinese and foreign artists are gathered together, including: katerina jebb's scanning photography, refik anadol's ai digital sculptures, jean-michel othoniel's sculptures, élise morin's immersive installation art, and exquisite works from marina abramović, olga de amaral and anna weyant. in the "lady dior as seen by" and "dior lady art" limited edition artist collaboration series, the color "gold" symbolizing excellence has become a source of inspiration for many internationally renowned artists, adding the finishing touch to the legendary lady dior handbags. among them, some works from the "dior lady art #9" limited edition artist collaboration series will debut in this exhibition.

to express the long-standing friendship between dior and china, dior has selected a series of extraordinary works by chinese artists, including bao yang and liu wa, chen ke, han duyi, lin tianmiao, liu fujie, liu jianhua, wang yuyang, zhang ding and zheng guogu. in addition, the exhibition also features loaned works by chinese artists ai jing, hong hao, ma qiusha and shen wei. this is an extraordinary art event created by 14 chinese artists.

on the occasion of the 60th anniversary of the establishment of diplomatic relations between china and france, this grand event will serve as a highlight of the "spring of sino-french culture - special presentation of the 60th anniversary of the establishment of diplomatic relations between china and france", further enhancing the deep connection between dior and china, this charming country.

*guardian art center is located at no. 1 wangfujing street, beijing, at the junction of beijing's famous wangfujing commercial street and may fourth street, the birthplace of the new culture movement, integrating commerce and culture.