jinsha is red! liquor and tourism experts discuss new paths for the integrated development of liquor and tourism
2024-09-11
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according to the red star capital bureau on september 11, on september 7, the "integration of wine and tourism, moving towards a new era" 2024 guizhou wine and tourism integration development summit forum and jinfenhui carnival of jinsha wine industry officially opened. hou xiaohai, chairman of the board of directors of china resources beer (00291.hk), he yong, secretary-general of the china alcoholic drinks association, wei qiang, vice president of china resources beer, general manager of china resources wine, and chairman of jinsha wine, as well as the management team of china resources beer, china resources wine, and jinsha wine management team and distributors and industry experts from all over the country attended the event.
at this wine and tourism integration summit forum, experts from the tourism, liquor and other industries conducted in-depth discussions, explaining that the industry core of wine and tourism integration is to build a tourism economic ecosystem around wine culture; the cultural core is to dig deep into the connotation of liquor culture and create a diversified cultural experience line; the development core is to empower the wine industry through industrial linkage, promote coordinated development, and achieve win-win results for all parties. in the future, with the upgrading of consumption and the continuous development of the cultural tourism industry, wine and tourism will present a more diversified and in-depth integration trend.
hou xiaohai, chairman of china resources beer
hou xiaohai said in his speech that, with the empowerment of china resources wine, jinsha wine has always insisted on returning to quality. the sorghum base is the first workshop for the production of sauce-flavored wine. jinsha wine continues to strengthen its control over high-quality raw materials and close cooperation with farmers, laying the foundation for brewing better quality sauce-flavored wine.
"jinsha red" is the brand ip created by jinsha liquor in 2021, and it has been held for the fourth time this year. he yong, secretary-general of the china alcoholic drinks association, said that jinsha liquor is one of the few liquor companies in the industry that has built its own sorghum base. since china resources wine took over, jinsha liquor has ushered in development opportunities.
the red star capital bureau has noticed that in recent years, the trend of in-depth experience and scene consumption of liquor has become increasingly obvious. the integration of wine and tourism to explore the wine culture and experience the wine journey has become a general trend in the industry and an important breakthrough for the transformation and upgrading of the liquor industry. the organic combination of wine and tourism can not only open up the second growth curve of the liquor industry, but also drive the development of regional economy and industrial diversification.
the launch ceremony of the golden silkworm fund was also held at the wine and tourism integration summit forum. the golden silkworm fund project was jointly initiated by jinsha wine industry and guizhou disabled persons welfare foundation. it focuses on the employment of disabled people through three major sections: special donations for disabled people's charities, targeted entrepreneurship training for disabled people, and systematic promotion of disability assistance projects. it promotes rural revitalization, joins hands with all parties to promote charity and public welfare, and jointly promotes harmonious social development. the golden silkworm fund project will also help jinsha wine industry's esg construction and empower the company's green development.
red star news reporter cheng luyang
editor: yang cheng
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