to build multi-party integration in the industry, red star macalline held a qianshang ecological innovation conference
2024-09-11
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on september 10, the red star macalline qianshang ecological innovation conference was held in shanghai. this conference was the first time that jianfa and red star macalline jointly appeared in public with their main industry partners in home furnishing, building materials and furniture since jianfa took over red star macalline. it was also the first time that jianfa's entire industrial chain business collectively appeared in the home furnishing industry. in addition, nearly a thousand brands and industry association guests from the fields of home furnishing, home appliances, home decoration, and automobiles attended the conference. financial writer wu xiaobo, humanistic financial observer qin shuo, and scene laboratory founder wu sheng, three financial experts, joined hands with many brands to discuss the future development trend of "three-in-one".
deep integration of the four major measures of "building beauty"
as a new face in the home furnishing industry, jianfa brought its supply chain operations, urban construction and operations, and emerging industry investment sectors to the conference, covering real estate, home appliances, automobiles, consumer goods and other fields, which attracted great attention from the industry. "what kind of help can jianfa bring to the home furnishing industry" has become the common expectation of all participants.
zheng yongda, general manager of c&d group and chairman of red star macalline, elaborated on c&d's four major initiatives to empower red star macalline and the industry from the perspectives of capital, synergy, business and overseas expansion.
wang wenhuai, deputy general manager of c&d group, also introduced c&d's five main business sectors, namely supply chain operation, urban construction and operation, tourism and exhibition, medical health and emerging industry investment, and actively conveyed the willingness of open cooperation to industry partners.
che jianxin, founder of the red star macalline brand and ceo of the home furnishing group, analyzed the great potential of home furnishing consumption from the perspectives of chinese cultural roots, urbanization process, the rise of the middle class, and heavy-duty consumption cycles. he called on the industry to be full of confidence, seize opportunities to strive for high quality, new technology, and good service.
che jianxin
scene aesthetics embraces new family consumption concepts
focusing on the theme of "scene aesthetics", wu sheng believes that the current household consumption model is undergoing a transformation, and consumers' cognition of household consumption and their ability to recognize new styles have gone beyond the boundaries of simple brands. this trend has become a consensus in the industry.
"we have entered a new cycle of smart lifestyle. in this context, home consumption scenarios are further integrated. the 'm+ design center' currently built by red star macalline hopes to embrace new concepts of home consumption with scene aesthetics."
at the roundtable forum, wan su, general manager of the product r&d center of jianfa real estate group, cai xingguo, ceo of boloni, xie yuezeng, president of marco polo, wang jia, president of huida sanitary ware, yang kai, general manager of jianfa residential technology, and wang hui, general manager of xiamen jianfa home furnishing, all agreed that with the diversification of consumer needs, whether brands can provide customized solutions is becoming more and more important. based on the needs of household consumption scenarios, consumers need a further integration of design ecology, product ecology and business ecology for product and scenario experience.
three-in-one: breaking through the stock era with innovation
taking "smart creation and sharing" as the starting point, qin shuo pointed out that the future of china's home appliance industry will move towards technological innovation, intelligence and digital services. qin shuo said, "the 'three-in-one' concept proposed by red star macalline is an innovative move to break through the bottleneck of mismatch between supply and demand in traditional home appliance channels. this model change will bring the past supply and demand dislocation back to the right track. this is just the beginning. the home appliance industry still has a long way to go in the future and needs continuous innovation and exploration."
pan ruo, general manager of jianfa light industry, wang zhenfei, senior vice president of bsh home appliances (china), lu chunshui, president of tcl industrial china, ma zhiwei, executive vice president of opple lighting, and zhu jiagui, executive president of red star macalline home furnishing group, discussed the current "three-in-one" trend and user-centric solutions at the roundtable forum that followed.
the forum guests all agreed that home appliance consumers are increasingly inclined to one-stop shopping, and brands have also begun to meet consumers' demand for convenient and efficient shopping experiences by integrating resources and expanding new product categories.
from "universal basic needs" to "basic needs improvement"
wu xiaobo took "chinese home: imagination and call" as the theme and explained his vision of a better lifestyle in the future. in his opinion, the home furnishing industry has transitioned from the era of "just-need consumption" to the era of "just-need improvement", and consumers' consumption behavior has shown a trend of being more rational, paying more attention to services, paying more attention to health, and paying more attention to "price-quality ratio".
replace product thinking with solution thinking, and lead business transformation with user thinking. how to break the deadlock? under the chairmanship of wu xiaobo, huang weiping, general manager of jianfa automobile (group), xu gang, assistant president of gujia home furnishing, wu e, ceo of aimen group and president of serta china, li xiaohu, general manager of jijing doors and windows, and shi yaofeng, president of red star macalline home furnishing group, participated in the discussion.
the forum guests all agreed that the demands of consumers in the home furnishing industry will become more and more segmented in the future, and the demand for professional and personalized products will grow day by day. this means that professional brands and categories will exist for a long time, but at the same time, integrated development is also an important trend.
as the "3+star ecology" strategy continues to deepen, the home furnishing, home decoration, and home appliance industries will further integrate and link new business formats (new energy vehicles, catering, community services, etc.), forming a "home consumption ecological aggregation field" with one-stop home experience, home consumption, and home services. it will not only bring consumers a richer and more diverse family life experience, but also bring new growth opportunities to enterprises.
the paper reporter yu bingli
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