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us attempts to ban tiktok

phoenix.com technology news, september 11, beijing time, according to the mandatory law signed by us president biden in april this year, bytedance needs to find a new owner for tiktok's us business before january 19, 2025, otherwise the app will be banned in the united states. at present, there are only more than four months left before the ban, but us media said that tiktok employees and their advertisers do not seem to be worried at all.

the information, a us technology website, said that next monday, tiktok's lawyers will try to persuade the us court of appeal to stop tiktok from divesting the law. according to two people familiar with the matter who recently spoke with tiktok executives, tiktok executives expressed confidence in achieving this goal. tiktok's legal challenge could delay the ban for half a year or even longer.

business as usual

so inside tiktok, most u.s. tiktok employees acted as if nothing was going to happen and that the app was largely conducting business as usual. they continued to pursue ad sales and user growth, host creator events, and plan to hire thousands of employees. last month, for example, on a sweltering weekend, about 30 tiktok creators gathered in the catskills in upstate new york for a multi-day livestream event hosted by tiktok.

it's not just tiktok employees who are calm. in june, at the cannes advertising festival, business insider repeatedly asked ad buyers what their response plan would be if tiktok disappeared in a few months. as a result, they all shrugged and looked unconcerned. this is not because they don't care, but because this situation seems unlikely to happen.

for those who think tiktok is here to stay, there seems to be hope that tiktok can resolve the ban through a combination of legal means or political action. the idea is this: tiktok's lawyers are challenging the ban as a violation of the first amendment and plan to hold oral arguments next week. they hope to at least get a court injunction to postpone the january divestiture deadline by a few months.

tiktok challenges divestiture law in court

according to the information, tiktok's leadership also believes that the company may have a chance to negotiate a solution with the next us government, but they intend to wait until after the us election in november before taking action. however, this option seems more difficult to achieve because the forced divestiture of tiktok is a law passed by congress and signed by the president.

presidential candidates don't pay attention

even so, the law doesn't seem to be gaining much traction in current american politics. neither trump or harris' presidential campaigns have talked about a tiktok ban. instead, both candidates' campaigns have set up their own tiktok accounts and actively use the app. according to the pew research center, only a third of americans now support a ban, compared to 50% in 2023.

however, the mentality that tiktok will not be banned may be a serious misjudgment, just as when the tiktok divestiture bill first appeared earlier this year, no one thought it would eventually become law.

but in any case, this is an unusual period: in theory, tiktok, the popular short video service in the united states, may disappear in a few months, but you won’t hear any news about it. (author/xiao yu)

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