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it has been a long time since a designer was willing to "lower his status" and only care about the authenticity and warmth of life itself. it seems that plain design will be unfair to their talents. everyone needs to market differentiated design concepts with extreme drama or strong emotional expression to gain the right to speak in the fashion circle. just because it is different, it is advanced. starting from the origin of life, pay tribute to dear life with a gentle perspective, positive attitude, and relaxed style. brand designer chen long, from starting to enjoying the present life, only pays attention to the pure side of clothing, respects life, and respects the audience.

at 19:50 on the evening of september 9, in the first workshop of 798·751 park, chen.1988, an original designer brand that has grown rapidly in china international fashion week, released its 2025 spring/summer series. chen long's soft and refreshing design language interpreted the socially referenced theme of "dear life". this is the second chapter of his steady continuation since he presided over the brand. since the theme of last season's "starting from no. 108" show received positive feedback from consumers and the market, chen long's works have been filled with a large number of elements connected with current life.

there was no grand publicity, no exaggerated modeling, and even in the models' interpretation, there was no deliberate arrangement. this show advocated a straightforward presentation. in addition to the clothes themselves, chen long wanted to express nothing else. he opened the show in a calm and gentle way, leaving room for the audience to savor. the development trend of chen.1988 is consistent with the designer's journey, starting from the details of life and returning to the deep feelings of the present, releasing full emotions in the works.

the 2025 spring and summer series is mainly based on softer and fresher colors, taking into account the public's real demand for fashion matching in summer. by reducing the saturation and erasing the sharp visual perception, mint green, smoky pink, metallic gray and light white are used throughout the series, and sports and leisure styles are infiltrated into daily matching, breaking the monotony of a single fabric running through the whole body, and using splicing and asymmetric multiple techniques to achieve a matching scene that is both practical and fashionable. large-area hollowing, transparent yarn, and craft mesh surfaces enhance the sexiness of this season's clothing. sweatshirt elements are integrated into the formal wear series. the design of pleats, drawstrings, and ruffles with brand logos softens the corners of suits, redefines the boundary between casual style and formal wear, creates the dressing characteristics of contemporary urban people, and presents aesthetic changes. the mixed style and micro-pioneer brand attitude, coupled with the brand's exquisite tailoring, have produced subtle changes and developments in women's basic clothing needs such as long skirts, windbreakers, and suits. the fashionable personality and relaxed tone of the single product are integrated into daily life, highlighting the beauty of the contour that is different from the past.

this season, a large number of skirts and suits are the focus of the style. the h-shaped tailoring accommodates the body shape while highlighting the capable temperament. the classic version and the design elements with strong feminine symbols are used for layering, giving the single item a classic and easy-to-wear urban style. the designer breaks the heavy feeling of the clothing structure with subtle details, and touches the aesthetic anchor of contemporary women with lighter and more relaxed image characteristics.

it is worth mentioning that the brand has quietly incorporated a touch of femininity into the high-end feel of formal wear. the commerciality of the single product is highlighted, allowing consumers to receive the message and be strongly attracted. this is a manifestation of the brand's gradual maturity, and the inducement is the awakening of the designer's dna.

in the fiercely competitive domestic fashion industry, chen long has the courage to abandon complexity and the ability to refine and optimize design. with the tempering of time, he is gradually getting better and taking on the lead in breaking the commercial circle of original brands. as a representative of young designers, chen long has been commercializing designs and shows over the past decade. over the past few seasons, the style of chen.1988's works has been established, and chen long is willing to always take care of life: "whether it is complaints, depression, silence, or cheers, applause and warmth, my dear life will give my design the answer i love the most!"