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on september 10, jimmmy choo officially announced wang yibo as its official global brand ambassador.

in this regard, sandra choi, the brand's creative director, said: "wang yibo's confident and bold style and outstanding talent coincide with the image of the jimmy choo man. we are very happy and welcome him to become our global brand ambassador."

wang yibo said: "i am honored to join the jimmy choo family as a global brand ambassador. i admire jimmy choo's pursuit of exquisite craftsmanship and excellent quality. the innovative design also allows me to express my personality and style."

in addition, wang yibo is also the global spokesperson for chanel, lacoste and loewe, and his fashion business value cannot be underestimated.

in the latest advertising blockbuster, wang yibo carries the most eye-catching diamond tote bag of this season, paired with the iconic diamond light maxi casual shoes, perfectly interpreting the charm of fashion accessories and injecting new vitality and confidence into the brand. this advertising blockbuster was shot by photographer he kaituo in shanghai, fully revealing the consistent neat style of the jimmy choo brand.