news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

on september 9, wang li, deputy secretary of the party committee, deputy chairman and general manager of china kweichow moutai group co., ltd., and her delegation were invited to visit the carlsberg brewery during their visit to malaysia. they had in-depth exchanges with carlsberg’s management on topics such as craftsmanship, sustainable development and internationalization strategy.

wang li and her delegation visited carlsberg for inspection and exchange of ideas

in her speech, wang li expressed her gratitude for carlsberg's warm reception and highly recognized the history and culture of the carlsberg factory. she particularly mentioned two key areas of focus: one is the recognition of carlsberg among society, employees and consumers, and the other is the zero-carbon emission target related to esg.

when talking about the similarities between moutai and carlsberg, wang li emphasized the commonality of the two companies' missions in alcohol production: "moutai's mission is to 'brew high-quality life', while carlsberg is committed to 'increasing the joy of life'." in addition, moutai and carlsberg also have similar pursuits in brand value and craftsmanship. she cited moutai's "quality belief" - "quality is the soul of life", and highly praised carlsberg's "golden rule", believing that both embody the persistence of long-termism and technical quality.

wang li delivered a speech

regarding the craftsman spirit, wang li specifically mentioned the three points of "dedication, excellence and enjoyment in work", believing that this is not only the core concept of moutai in production, but also the spiritual core pursued by the two companies. she praised carlsberg employees for their high recognition of the company and said that moutai has also made remarkable achievements in forging and implementing the craftsman spirit.

in addition, wang li also talked about moutai's efforts and challenges in internationalization. although moutai's products have been sold to more than 60 countries around the world, she admitted that moutai still has a long way to go in internationalization and urgently needs to learn from internationally renowned wine companies such as carlsberg, diageo and pernod ricard.

at the end of her speech, wang li reiterated moutai's commitment to sustainable development. she particularly mentioned that moutai won the european foundation for quality management (efqm) 7-diamond award in june this year, becoming the first company in the industry in china to receive this honor. moutai also won the "inspiring cultural outstanding achievement award". "we hope to work together with consumers, employees, society and partners to achieve win-win results by building a sustainable development ecosystem."

wang li and her delegation visited the carlsberg production line

this exchange activity demonstrated the common vision of moutai and carlsberg in craftsmanship, sustainable development and globalization, and laid a solid foundation for in-depth exchanges between the two wine giants in the future.