e-commerce platforms compete on iphone 16 sales and delivery speed, with huawei's tri-fold screen purchase price increasing to tens of thousands
2024-09-10
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with apple officially launching new products such as the iphone 16 series, apple watch, and airpods, apple sales on e-commerce platforms are also heating up.
"get it on the first or second day of the release date, and you will be compensated 500 yuan if you are late." on the xianyu platform, some merchants have been conducting "pre-sales" to meet the needs of "apple fans" who want to get the new phone faster. the reporter learned that consumers need to place an order for "official website price + 200 yuan" per unit. after apple starts selling it, they can receive it by mail or pick it up in first-tier cities. the xianyu seller guarantees that they will get the new apple product on the same day or at the latest the next day.
as for the reason for the quick delivery and arrival of the product, the seller said: "we cooperate with agents and suppliers. we have the product now, but apple requires that it can only be sold on the release date, otherwise there will be a fine of 200,000 yuan per unit. users who have paid a deposit can choose the model and color of their choice. after the order is placed, a contract will be sent to you to guarantee the rights of both parties."
in fact, various e-commerce platforms are also "racing" the release speed of apple's new products. tmall apple store official flagship store is apple's only official flagship store on an e-commerce platform. the reporter learned from tmall that tmall apple store official flagship store will pre-sell the iphone 16 series at 8 pm on september 13, 7 days ahead of other e-commerce platforms, share inventory with apple's official website, and enjoy the same after-sales service as the official website. at the same time, this year, tmall apple store official flagship store supports 24 interest-free installments for the entire iphone 16 series for the first time. jd.com's "little magic cube new products" has also displayed the reservation interface for iphone 16. the page information shows that as of press time, 219,000 people have made reservations for its iphone 16 pro max 256gb, priced at 9,999 yuan.
in addition to the sale, e-commerce and instant retail platforms are also further "rolling" for the delivery speed of iphone 16. on september 10, kuaishou e-commerce announced the launch of the 1-hour delivery service. starting from september 20, kuaishou will support the 1-hour delivery of iphone 16 series products in more than 300 cities including beijing, shanghai, and guangzhou, and enjoy 12 interest-free installments during the new product period. ele.me also announced today that it will cooperate with nearly 4,000 apple authorized stores this year to support the simultaneous sale of iphone 16 pre-sales and spot sales. on the first day of the new phone's spot launch, ele.me consumers can get the new phone in as little as half an hour.
in addition, e-commerce platforms have also ushered in a wave of promotional "price comparisons" for the iphone 15 series. according to the information on pinduoduo's page, the current price of the iphone 15 128gb on its 10 billion subsidy channel is 4,598 yuan, with more than 2,300 people placing orders within 24 hours. the same price can also be found on taobao's 10 billion subsidy channel. jd's 10 billion subsidy has placed the earlier iphone 14 128gb at the top, with a subsidized price of 4,698 yuan.
with the release of new products, the trade-in of "apple fans" is also accelerating. after the release of the new iphone16 series, data from the second-hand e-commerce platform zhuanzhuan showed that the number of apple mobile phone recycling inquiries increased by 96% month-on-month, and the search volume increased by 101% month-on-month. iphone15 pro max, iphone15 pro, and iphone14pro became popular recycling models. among them, the recycling price of iphone15 decreased by 5.5% week-on-week, a decrease of about 200 yuan, and the sales transaction price decreased by 2% week-on-week, a decrease of about 90 yuan; the recycling price of iphone14 remained unchanged week-on-week, and the transaction price decreased by 3.6%, a decrease of about 130 yuan;
it is worth mentioning that "purchasing" overseas and hong kong and macao versions of the iphone 16 series has also become a business. at present, many merchants on the xianyu platform have posted services such as ordering, tariff processing, and free shipping for non-domestic versions of the iphone 16, with a surcharge of between 300 yuan and 800 yuan.
the huawei tri-fold screen mobile phone mate xt extraordinary master series, which will be released at 14:30 this afternoon, has also attracted a lot of attention. as of press time, information on the huawei mall page shows that 3.437 million people have made reservations for the product.
at the same time, the reporter noticed that although huawei's tri-fold screen has not yet been officially released, it has already set off a "purchasing agent" price increase frenzy on second-hand e-commerce platforms. on the xianyu platform, some merchants have posted a pre-sale link for huawei mate xt|ultimate design, and some merchants said they would add 10,000 yuan to the selling price. the page information shows that 12 people "want it".
(yicai reporter lv qian also contributed to this article)
(this article comes from china business network)
