nearly 7,000 apple authorized stores will sell the new iphone 16 for takeaway
2024-09-10
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the number of stores that have settled in the market continues to grow, and the number of stores supporting the first batch of pre-sales has doubled. when you buy the annual blockbuster new mobile phone, you will be given a 16-month wallet savings, 12 interest-free installments, and upgraded education discounts...
on september 10, beijing time, apple released new products such as the iphone 16 series, apple watch series 10 smartwatch, airpods 4 headphones, the new apple watch ultra 2 and the new color airpods max. at the same time, meituan flash purchase upgraded its instant retail cooperation with apple authorized stores and launched the above measures around the sales of new products. "apple products have been hot-selling in takeaway channels for years. this year, we continue to upgrade supply, fulfillment and service measures to bring more rights and interests to consumers on the basis of 'getting a new phone in as fast as 30 minutes', and bring greater business certainty to partners," said the person in charge of the mobile phone and computer category of meituan flash purchase.
meituan flash purchase is one of the earliest instant retail platforms for apple authorized stores to enter. the cooperation between the two parties began when the iphone 12 was launched in 2020.
meituan flash sale takes multiple measures to welcome apple's new products (chart/meituan flash sale)
"over the past few years of cooperation, the number of apple authorized stores on the platform has increased significantly, and this year we have further improved the coverage and product supply in the county and other sinking markets." the person in charge of the mobile phone and computer category of meituan flash purchase said that as of now, there are nearly 7,000 apple authorized stores on meituan flash purchase, covering more than 2,000 counties, districts and cities across the country; compared with last year, the number of stores has increased by nearly 2,000, and the number of stores supporting the first batch of pre-sales has doubled. "the continuous entry and sinking of apple authorized stores complements meituan's supply guarantee and fulfillment service capabilities at all levels of the market, allowing consumers in counties and towns to enjoy the shopping experience of the fastest delivery in 30 minutes. in this process, instant retail of consumer electronics has shown an evolutionary trend of regional prosperity."
since the beginning of this year, meituan flash purchase has continued to invest in the launch of new mobile phones, providing users with platform ecological rights such as interest-free installments for up to 12 periods, free cycling cards, hotel vouchers, etc. in september this year, meituan flash purchase launched for the first time the right to give away 16-month wallets for the purchase of the annual blockbuster new mobile phone. from september 13 to october 7, consumers who purchase the annual blockbuster new mobile phones of multiple brands on meituan can receive a 16-month wallet worth a total of 1,600 yuan. consumers can receive it monthly and use it in local consumption scenarios such as take-out dining, food group buying, hotel accommodation, leisure and entertainment, daily necessities, etc. on meituan to obtain a "more than fast" consumption experience.
meituan flash sales data shows that on the day the iphone 15 went on sale last year, the fastest delivery order took only 10.42 minutes to be delivered in shangqiu, henan; as of 12 noon on the day of the official sale last year, sales in third-tier and lower-tier cities increased 23 times year-on-year. this year, meituan flash sales has launched the cloud warehouse pre-sale model to continue upgrading the supply services for the sinking market. "in previous years, the pre-sale of new products was mostly limited to stores in first- and second-tier cities across the country. this year, through the cloud warehouse pre-sale model, about 1,000 stores in third- and fourth-tier cities can be added to participate in the pre-sale. consumers in these areas can also enjoy the delivery on the day of sale after the pre-sale, without the pain of waiting," said the person in charge of the mobile phone and computer category of meituan flash sales.
some apple authorized stores in guiyang
it is understood that at 20:00 on september 13, many apple authorized stores across the country will simultaneously start pre-sales of the iphone 16 series on meituan flash purchase; all new products will be officially available for spot sales at 8:00 on september 20, and will be delivered instantly from the stores closest to consumers. meituan flash purchase will support apple authorized stores to launch official brand unboxing live broadcasts during the new product spot sales period. after the new product is released, apple authorized stores will launch multiple live broadcasts, interact online, and explain and demonstrate the functions of new products. last year, the live broadcast cooperation between the two parties showed good results. on the day of the iphone 15 pre-sale, transactions achieved by live broadcast accounted for nearly 30%.
in addition, this year meituan flash purchase has upgraded its new personal real-name authentication method for education discounts, helping the education discount benefits of multiple mac and ipad products reach the university population more effectively.
the "instant retail consumer electronics industry white paper" released this year shows that in the past three years, consumer electronics categories have achieved rapid growth in the instant retail market. it is expected that from 2021 to 2026, the annual compound growth rate will reach 68.5%, and the scale of the instant retail consumer electronics industry will exceed 100 billion in 2026. "brands attach great importance to and pay attention to the launch of new products. we also see that instant retail is becoming an important new potential to help the release of new machines." the person in charge of the mobile phone and computer category of meituan flash purchase said that meituan flash purchase will continue to deepen cooperation with apple authorized stores and other consumer electronics head brands, regional retail partners, dealers, and various small and medium-sized retail stores, give full play to the advantages of traffic, fulfillment, scenarios, etc., and promote the vast instant retail market to become an "incremental business field" for industry players.
guizhou daily tianyan news reporter fan houling
correspondent ma shanshan
editor: liu jing
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