news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

designated driver platform

open recruitment of female designated drivers

the boss who received the order was basically drunk.

triggering netizens' associations with soft pornography

300,000 annual salary

designated driver platform recruits female designated drivers

recently, a light box advertisement that attracted people's attention appeared in many subway stations in guangzhou: a female advertising model in a uniform, smiling and making a welcoming gesture. the bold slogan reads "i am a female driver, and i drive more carefully."

this is a promotional advertisement for the designated driver platform "tianwan jiadao", announcing that the platform will be launched in guangzhou on july 20 and publicly recruit female designated drivers.the highly anticipated job descriptions are "300,000 yuan salary is waiting for you" and "join now and enjoy a minimum monthly salary of 10,000 yuan"。

at the same time

a public account named "swan arrives at shanghai branch"

in a post on august 29

swan arrives has also started recruiting female designated drivers in shanghai

what are the entry barriers for female driver designated driving platforms?

is a monthly salary of 10,000 yuan real?

how to ensure the safety of women?

after taking the driving test and receiving training, you can start taking orders online

recently, the reporter visited the office of "swan arrives" in zhujiang new town. regarding the question of how to join the platform, the person in charge, mr. kang, said,women aged 22 to 45 who have held a c1 or c2 driver's license for two years need to pay a 200 yuan test fee and take the second subject test. only after passing the test can they sign a cooperation agreement."you pay 200 yuan at one time and we will collect it on your behalf. we have cooperation with driving schools and we will be the invigilators. you can practice driving slowly and then take the test. if you fail, you can continue to practice." when the reporter asked about the score standard for subject two, a staff member said: "there is no score requirement, we just check the skills."

after passing the driving test and both parties confirm the cooperation, they can sign a cooperation agreement and open a designated driver account.the company will provide clothing etiquette training for drivers, and they need to pay 600 yuan to buy work clothes.there are two sets of work clothes, summer clothes are white shirts and black trousers, and winter clothes are shirts, coats and knee-length skirts.

according to the "driver dress etiquette" requirements provided on site, drivers need to clock in before going online to have their dress checked by the backend.the driver wears work clothes, puts his hair up, wears a bow tie, wears a work badge, and wears light makeup. the backstage will randomly check the dress image.if the dress image does not meet the standards, the driver needs to receive training again. if it fails again, the account will be frozen. in addition, the "driver dress image etiquette" requirements also include smiling to greet passengers, handing over the keys with both hands, protecting the passengers from getting on the bus, and opening the door for passengers.

"if you join the platform now and return the work clothes to the company after one year of work, the 600 yuan fee will be refunded." mr. kang said, "only those who join now will be refunded. once the platform orders and drivers are stable, the clothing fee will not be refunded." in addition, drivers must top up 200 yuan in their accounts to offset the platform's commission. in other words, to join the platform, you must first pay a total of 1,000 yuan for the driving test fee, clothing fee, and commission.

according to the information obtained by the reporter, the entry threshold of "swan arrives" is not high. during the interview, you only need to fill out a "driver recruitment registration form" to take the second subject test. the driving test and training can be completed within one day, and you can go online to take orders the next day. the platform has been launched in dongguan and shenzhen, and will be launched in guangzhou on july 20. from 21:00 to 22:00 on the same day, the reporter opened the "swan arrives" applet in different areas of guangzhou huangpu, tianhe, yuexiu and liwan, and the page showed that there were 20-24 drivers waiting to drive.

△swan arrives provides pre-job etiquette training for drivers

income varies by time and order volume

if you want to earn over 10,000 yuan, you need to take 100 orders in a month.

on august 10, the reporter came to the tian'e jiadao office in guangzhou as a job applicant. the staff in charge of the on-site interview introduced:"we are a platform for female designated drivers, and the orders we receive are basically from bosses who are drunk."

so how many orders does swan receive? it is reported that it is not easy to reach the 300,000 annual salary in the recruitment advertisement. this means thatdrivers need to earn 25,000 yuan per monthassuming that the average trip is 10 kilometers per order, and all orders are high-priced, 385 orders will be accepted per month.that means an average of 13 orders are received after 23:00 every day.。

the so-called "guaranteed monthly salary of 10,000 yuan" refers to full-time drivers who are online for 8 hours a day and cooperate with ground promotion. "ground promotion requires wearing work clothes to distribute business cards in busy areas such as zhujiang new town and tianhe north from 18:00 to 2:00 in the morning every day, and accepting orders at any time if there is a customer need."

a list of income rankings of "swan arrives" in dongguan obtained by the reporter (without deducting commission) shows that:drivers with income of over 10,000 yuan received 100 orders in one month。

there is a market demand for female designated drivers

in april last year, 51job and edaijia jointly released the "2023 designated driver professional population and development report", which showed that 87% of designated drivers were male. the highest proportion of designated drivers was those born in the 1980s (43%), followed by those born in the 1970s (29%) and those born in the 1990s (25%).

as an important part of flexible employment, the number of part-time designated drivers has increased significantly in recent years. survey data shows that 61% of designated drivers have been engaged in designated driving for less than 5 years, and a quarter of them have joined the ranks of designated drivers in the past year. 85% of designated drivers are in a part-time state of flexible employment.

"in real life, there is indeed a demand for female drivers, especially female passengers. this demand is quite common in the research of the designated driver market. finding customer segments and tapping into market demand to derive a business model can also be considered a business," said zhang yi, chief analyst at iimedia research.since there is market demand, we need to use business logic to ensure the safety of female drivers and ensure that no illegal transactions occur.。

zhang yi said that the designated driver platform should operate in accordance with the law, ensure the safety of drivers and passengers, and provide safe travel services that consumers need. at the same time, zhang yi reminded that the scope, scenarios and time of application of the platform for female designated drivers should be different from those for male designated drivers. the platform should increase its efforts to explore the segmented user demands in operation and improve the matching degree of operation.

using female drivers as a selling point?

how to keep them safe

however, labels such as "female driver", "drunk driving", and "flight attendant-style service" have led some online comments to associate the platform with the pornography industry.

in june, a pornographic controversy arose on the internet regarding swan arrives. circulating screenshots of chats showed that someone claimed that swan arrives could provide special services for an additional fee.swan arrives quickly clarified that the platform is legal and compliant, and the public security authorities have identified and administratively detained the rumormongers。

since the starting price of nighttime orders in the designated driver industry is high and the number is large, most designated drivers choose to work at night, and safety issues have attracted much attention from female practitioners. mr. kang, the person in charge of the "swan arrives" office in zhujiang new town, said:"we are a formal designated driver company. we record the entire journey in the car, and we are linked with the local public security department. if any problems arise, you can call the police."

mr. kang said that in order to ensure the safety of the driver and passengers, the platform will record the entire process of the designated driver. the background can clearly see the movement trajectory of the designated driver, and there will be security guards monitoring. if the designated driver goes to a remote place and does not move for a long time, the security guard will call to confirm the situation; if he hears "pornographic" content, the security guard will call the police.

designated drivers at night may encounter uncontrollable situations such as drunken male passengers. mr. kang gave an example, saying that if a passenger verbally abuses others, the in-car recording will become the basis for handling the complaint, and the platform will not directly deduct points or money from the designated driver due to customer complaints.if the passenger's behavior or language is inappropriate, the driver can terminate the service, end the order and ask the passenger to pay.。

if the passenger refuses to pay or has other inappropriate behavior, the designated driver can call the safety officer or call 110 himself; if the passenger is drunk and unable to pay the order, the designated driver can use methods such as calling, turning on the speaker, and making a phone call to wake the passenger, but physical contact between the designated driver and the passenger is prohibited. if the problem cannot be resolved, you can choose to call the police.

the reporter searched the social network and found that many designated drivers of "swan arrives" recorded their daily lives. netizen xiao x has been working as a designated driver in dongguan since the end of march this year. "i go out to take orders when i have nothing to do at night. if there are no orders, i will go offline early. if there are orders, i will go offline a little later. i can earn two or three hundred yuan a night." xiao x said that the system records the whole process.no security issues encountered so far。

ms. y, the manager of “swan arrives”i have worked on other designated driver platforms for 3 years and had two bad experiences."once a passenger scolded me, and another time a passenger said something bad. even if i had to end the order early due to circumstances, i had put in the work and should be compensated accordingly," said ms. y.