2024-09-09
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recently, an agency announced that chinese consumers are shunning tesla. tesla's share of the chinese electric vehicle market has dropped from 9% a year ago to 6.5% in july this year.
moreover, tesla has not launched a new electric vehicle in china since 2019, while tesla's chinese competitors have launched many more advanced electric models.
although domestic consumers have not deliberately ignored tesla, it is an indisputable fact that tesla's sales in china have declined this year.
data from the china passenger car association shows that in the first half of this year, tesla's sales in china were 426,000 vehicles, a year-on-year decrease of 10.47%.
in terms of specific models, although model y has been the sales champion in the domestic passenger car market for five consecutive months, the sales of model 3 have dropped below 20,000 units, no longer having the glory of easily breaking 30,000 or 40,000 monthly sales.
the reason is related to the extremely fierce competition in the domestic electric vehicle market. at present, in the high-end suv electric vehicle market where tesla model y is located, models such as ideal, weilai, and wenjie are all direct or indirect competitors. it is an indisputable fact that tesla's competitiveness has declined.