yao yanzhong of jd.com: reducing fulfillment costs is the foundation for retailers
2024-09-08
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on september 5, the "jd supermarket 10th anniversary conference" was held in beijing. photo by jia jiye, an intern reporter of china youth daily and china youth network
china youth daily client news (china youth daily·china youth network intern reporter jia jiye, reporter zhu caiyun) "the core value of retailers is to deliver goods from brand warehouses to consumers as quickly as possible, spending the least money in the process." yao yanzhong, senior vice president of jd group and president of jd retail hypermarket business group, said at the "jd supermarket 10th anniversary press conference" held on september 5 that reducing fulfillment costs is the foundation of retailers, "only in this way can we bring value to consumers and brand owners."
in yao yanzhong's view, reconstructing the supply chain is the key to reducing fulfillment costs. "for fresh produce, we prefer that all warehouses be located in the fields, with delivery personnel packing the produce directly in orchards and vegetable fields, and delivering the produce to customers as quickly as possible. this can both reduce the waste of social resources and ensure the freshness of the produce." yao yanzhong mentioned that jd.com is currently working with a number of brands to study how to rebuild the supply chain and conduct pilot projects.
jd supermarket mainly sells daily consumer goods such as fresh food, alcohol, and dairy products, and most of the products are from jd's own business. yao yanzhong introduced that in the first half of 2024, the number of shopping users of jd supermarket increased by more than 20% year-on-year, the order volume increased by more than 30% year-on-year, and revenue achieved high double-digit growth. in recent years, the main work of jd supermarket has focused on rebuilding the supply chain, rebuilding product strength, and reshaping the "quality-price ratio".
the so-called "quality-price ratio" refers to the ratio of product quality to price on the basis of having basically the same functions. zhang yibo, managing director of boston consulting group, said at the press conference that for the current consumer market, products with "quality-price ratio" will lead growth.
yao yanzhong mentioned that what retailers should pursue is quality and price, "increasing quantity without increasing price, and offering better prices for the same quality. we must ensure that good products from brands can be sold at good prices, so that consumers feel that they are getting value for money." he believes that to reshape the "quality-price ratio", retailers, brands, industry associations, etc. need to work together to promote the formulation of industry standards, define what constitutes a good product, and use the internet's advantage of fast communication speed to jointly promote a positive cycle in the industry.
on september 5, the "jd supermarket 10th anniversary conference" was held in beijing. photo by jia jiye, an intern reporter of china youth daily and china youth network
source: china youth daily client
