saic audi's three new cars are "moving forward in parallel", and the project ceo revealed that the progress is far beyond expectations
2024-09-07
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song feiming, ceo of the audi-saic cooperation project, has been in office for half a year since taking office on march 1 this year.
on september 2, he, who had already moved his family to shanghai, accepted an exclusive interview with the media and revealed the latest progress of this cooperation project.
according to him, the original plan of both parties was to launch three models successively on the cooperative intelligent digital platform, but the current speed of the project progress has exceeded expectations, and the three models are almost progressing at the same pace.
song feiming, ceo of audi saic cooperation project
"the first concept car will be introduced to you at the end of this year, and the first mass-produced model will be available in the second half of next year. within one to one and a half years after the first car is launched, we will also have an suv model and a large sedan. these three new cars will enter new market segments that audi has not covered before." song feiming said.
earlier, there was news that the new product jointly developed by audi and saic will not use audi's four-ring logo. when the paper reporter asked song feiming for confirmation, he said: "i can't reveal more details about this issue for the time being. "the actual car will appear in front of everyone soon, and then everything will be clear. let's wait and see."
as a project ceo without an entity company, song feiming's job is to unite multiple parties, including audi's german headquarters, audi china's beijing team, saic group and saic volkswagen, to use the existing structure to complete this cooperation project more efficiently. whether the final plan can be adopted must be jointly approved by the audi board of directors and the saic board of directors before it can be implemented.
song feiming introduced that the german audi headquarters sent 50 product development experts to shanghai. they came from 12 countries and regions. their mission was to build a bridge between the headquarters and saic group and saic volkswagen, to carry out technical integration in product research and development, product promotion, product manufacturing and other aspects, and to ensure that problems were resolved in a timely manner.
"in the past, we jointly developed the ppe platform with porsche and the meb platform with volkswagen group. now we are actively developing new cooperation with local chinese partners. the only difference is that this time we have jumped out of the cooperation framework within the group for the first time. however, the goals are the same, that is, to achieve technology and concept sharing at a higher level and to ensure that the new car is an audi car with pure brand genes."
during the interview, song feiming repeatedly emphasized that the new model of the cooperation must be an audi car, and it must be a brand new audi car. the so-called brand new means that it must be able to attract the attention of a brand new customer group. because compared with ppe platform products, the intelligent digital platform products developed specifically for chinese customers are aimed at customer groups that pay more attention to technological innovation experience.
"in the past six months, i have felt very much at home and have received great support from saic in all aspects. in my opinion, there is no place more suitable for innovation than shanghai." song feiming admitted that this cooperation project is also a very big challenge. as a young joint venture company, saic audi does face some challenges in its development process.
"just like running a marathon, when you find that your rhythm is not right, it does not mean you have to give up the race, but you have to learn to adapt to the race and adjust your pace. now, the cooperation between audi and saic has entered a new stage, and we will form a strong complementary advantage." song feiming said, "we hope to become the first luxury brand to succeed in the luxury electric vehicle market segment. this sounds ambitious, but the road is long and arduous. we will adopt the mentality of running a marathon and continue to work hard."
we hope to further enhance audi’s brand value and market positioning through this new project.
the paper reporter chen hua
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