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cctv news:since the beginning of this year, north american cinema chains have been experiencing continuous weakness, not only with insufficient film supply, but also with lower box office sales than in previous years, and are generally in a predicament of cliff-like losses. experts believe that north american cinema chains are experiencing internal and external troubles, and factors such as insufficient film innovation and economic downturn will continue to impact the market.

according to the semi-annual reports released by north american cinema chains and other listed companies in august, the north american movie box office in the first half of this year was 3.555 billion us dollars, a year-on-year decrease of 19.2%. among them, the industry giant amc cinemas has a 24% box office market share, operating income of 1.982 billion us dollars, a year-on-year decrease of 13.9%, and a loss of up to 196 million us dollars; the operating income and net profit of other major cinema companies have also declined, with operating income decreasing by 15.4%, 13.2% and 21.7% year-on-year respectively.

experts say that there are many reasons for the current predicament of north american movie theaters. the impact of the 2023 hollywood strike is still ongoing, and it will take some time for the production lines to return to normal.

andrew musch, an independent american film producer, said: "the writers' strike that occurred some time ago was one of the causes. in the absence of screenwriters, if film companies continue to push forward with production, the quality and production level of the film will be severely damaged. many american audiences are unwilling to spend fifty dollars or even more to go to the cinema to watch a movie of mediocre quality."

sun jiashan, an associate researcher at the central academy of culture and tourism administration, said: "in fact, since the outbreak of the epidemic in 2020, the us film market has entered a state of sustained downturn. in the past few years, we have repeatedly heard such voices from american filmmakers, saying that the us film market may never return to the state of 2019 in the short term."

from 2019 to 2022, the total number of screens in north america dropped from 44,283 to 42,063, a decrease of 5.0%. this trend has continued over the past year. experts point out that the current sluggish economy in the united states is also an important reason for the cold reception of movie theaters. in recent years, hollywood has been keen on filming sequels to classic ips, and there is a lack of original masterpieces, which makes audiences with tight wallets even less interested in going to the cinema.

sun jiashan analyzed, "in the past few years, their daily living standards have begun to enter a relatively downward range. due to the heavy operating pressure, some theaters in the united states have actually slightly increased their ticket prices. for ordinary american moviegoers, it is obviously not necessary to spend a not-so-cheap ticket to go to an american movie theater to watch an old story that they have already seen before."

in fact, in order to save the market this year, major north american cinema chains have also adopted various coping strategies, such as closing old, loss-making and overly expensive cinemas, increasing catering services, and screening non-movie content to expand the scope of cinema operations. however, in the future, the impact of economic weakness and lack of film innovation will continue.

(source: cctv.com)

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