zhanyi district: innovative development of e-commerce helps rural revitalization
2024-09-07
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e-commerce in zhanyi district, qujing city started early, has a good foundation and strong driving force. after years of incubation and cultivation, it has formed a development pattern dominated by "platform e-commerce", "rural e-commerce" and "internet celebrity economy", providing strong support for the economic and social development of the entire district.
zhao chaopeng, the "old village chief of qujing", is a native of hongwafang village, qinghe community, longhua street, zhanyi district, and a self-media creator. he kept in mind the original intention and mission of the "new farmer", returned to his hometown to start a business, built an agricultural and sideline products supply chain, used mobile phones as new agricultural tools, and live broadcasts as new agricultural work, helping farmers and companies sell agricultural products and specialty products. the live broadcast courtyard he built has become a check-in point for internet celebrities, and he also provides free training for rural e-commerce workers. "what yunnan lacks the least is stories. as an anchor, you can't just sell goods, but also explain why yunnan's good things are good. only with traffic and content can you tell the product story well and sell it." zhao chaopeng said.
zhang limei from qinghe community, longhua street, zhanyi district, sold her hometown products nationwide with the help of e-commerce platforms after returning to her hometown from beijing. she also taught her fellow villagers how to sell goods through short video live streaming. "in fact, at the beginning, i didn't think that douyin could make money. it was through various explorations that i found that people in the city were particularly interested in rural ecological things. we studied and explored this and then promoted it." zhang limei hopes to help her fellow villagers get rich and help the rural revitalization of her hometown.
yunnan honggui food co., ltd. has been focusing on the research and development and conditioning of edible fungi for more than 20 years. based on the advantages of local resources, it closely follows market demand, actively innovates products, and ingeniously creates a series of products such as yunnan specialty mushroom soup base, mushroom balls, mushroom slides, dipping sauces, etc., to convey the deliciousness of yunnan mountain. it is currently actively seeking transformation and online sales. yin dian, head of the company's e-commerce department, said: "the direction of transformation is to create the founder's ip, and use the anchor + ip and corporate publicity methods to drive the surrounding people and entrepreneurs to develop in this direction and empower each other."
the station memory theme park combines its own advantages to create a new model where merchants are anchors and shops are live broadcast rooms, and develop community e-commerce business. in the past two years, a total of 6 training sessions on e-commerce live broadcasting and short video editing have been held for more than 300 people, nearly 30 of whom have started their own businesses, and more than 100 people have found jobs nearby. yu mingli, the person in charge of the second phase of the station memory theme park in zhanyi district, told reporters that 30 people are now taking free training classes every month, and there are about 10 anchors who broadcast live online every day, and the daily sales of each anchor is about 5,000 yuan.
it is reported that the e-commerce industry in zhanyi has built a "mass innovation space" around the "internet +" action plan, opened up a two-way circulation system of "agricultural products entering the city and industrial products going to the countryside", and has strived for various special funds to build the "qujing e-commerce entrepreneurship park". driven by the entrepreneurship park, the e-commerce industry in the district has developed steadily, and more than 530 e-commerce entities have been cultivated, and the economic scale of zhanyi e-commerce has continued to increase. at the same time, zhanyi district has accelerated the application of new generation information technology, developed new e-commerce formats, introduced and cultivated social e-commerce, live broadcast e-commerce, and fresh food e-commerce, forming an e-commerce agglomeration area. there are more than 100 anchor accounts with more than 10,000 fans in the district. by unblocking rural e-commerce channels, developing e-commerce rural service outlets, promoting the integrated development of e-commerce and rural revitalization, relying on e-commerce to promote the construction of a public welfare service platform for the docking of agricultural product production and marketing, completing 107 "three products and one standard" certifications, and signing an e-commerce agricultural product supply and marketing supply chain agreement, the quality of the e-commerce industry has been continuously consolidated, and the e-commerce service capabilities have been continuously strengthened. from january to august 2024, the online retail sales of agricultural products will reach 211 million yuan, a year-on-year increase of 31.55%.
in the future, zhanyi district will focus on building positions, strengthening functions, and optimizing policies, and follow the principles of market-led, government-driven, leading, and standardized development to give full play to the role of e-commerce in "excellence one after another" and strive to build a "famous e-commerce city". zhanyi e-commerce is striding forward on the road of rural revitalization with an upbeat attitude.
yunnan daily-yunnan news reporter: zhang wen
correspondents: gu zhenghui, lu bin, chen yuping
editor: li xingwen
reviewer: zheng haiyan
