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on september 6, xiaomi issued an internal email announcing personnel adjustments, involving xiaomi group president lu weibing, senior vice president zeng xuezhong and other senior executives. the email showed that group president lu weibing was appointed as president of the mobile phone division and reported to group ceo lei jun; group senior vice president zeng xuezhong was appointed as president of the international business division and continued to be in charge of the internet business division and reported to group president lu weibing.

according to the information, lu weibing's previous position was partner of xiaomi group, group president and president of international business department, responsible for mobile phone department, ecological chain department, large appliance department, china and india; zeng xuezhong's previous position was senior vice president of xiaomi group and president of mobile phone department, responsible for the research and development and production of mobile phone products. in this adjustment, the two people's main responsibilities were swapped.

in february this year, lei jun announced that in order to allow himself to focus more on the automotive business, the company decided that group president lu weibing would also serve as general manager of the xiaomi brand, and that lu weibing would also be the main speaker at future xiaomi mobile phone launch conferences.

some analysts say that the current domestic mobile phone market is also facing changes. according to data released by idc recently, the top five smartphone brands in china in the second quarter of this year were vivo, huawei, oppo, honor, and xiaomi. among them, xiaomi's shipments in the second quarter increased by 16.5% year-on-year.

from the perspective of the global market, xiaomi's performance overseas is relatively optimistic compared to the domestic market. according to idc data, samsung, apple and xiaomi ranked the top three in the global smartphone market in the second quarter of this year, among which xiaomi's market share grew faster and the gap with apple is gradually narrowing.

according to xiaomi's quarterly report released on august 21, xiaomi's smartphone shipments in the second quarter reached 42.2 million units, a year-on-year increase of 28.1%. according to canalys data, in terms of smartphone shipments, xiaomi has been ranked among the top three in the global market for 16 consecutive quarters in q2, with a market share of 14.6%, and is the brand with the fastest year-on-year growth among the top five.

it is worth noting that in september, huawei and apple will also have important new products. on september 10, huawei's three-fold phone mate xt will be officially released; apple will also release the iphone 16. artificial intelligence apple intelligence will be a major selling point.

(source: china economic net)

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