alipay's "touch" app released its 2-month performance report: the promotion speed is 6 times that of face-scanning payment in the same period
2024-09-07
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li chunwei, reporter of yanzhao metropolis daily
on september 6, at the "touch forum" of the 2024 inclusion·the bund conference, alipay disclosed that "touch" is very popular among young users. the promotion speed in the two months since its launch is 6 times that of face-scanning payment in the same period. it has currently served more than 50 cities including shanghai, chengdu, wuhan, changsha, hangzhou, qingdao, etc.
the circle of friends of "touch" is growing. from mobile phone manufacturers and service providers to retail brands, supermarkets, restaurants, tea and coffee, convenience stores, clothing, beauty products, home appliances, jewelry, baked snacks and other industry leaders have joined one after another.
at the same time, in addition to payment, alipay's "touch" has worked with partners to create more than 50 "touch + x" industry solutions. from the initial touch payment to the current joining, ordering, opening smart cabinets, etc. this year's bund conference has also become the first conference in china where "touch" is available throughout the entire process.
han xinyi, president and cfo of ant group, said: "touch has three major advantages: new experience, new business, and new technology: new experience connects young people, digitalization brings new business opportunities, and new technology upgrades new industry opportunities."
"touch it" is the business opportunity for the younger generation to experience and link the next 20 years
"young people determine the future of business, and 'touch' has a natural experience for the young generation, which is the best entry point for merchants to connect with business opportunities in the next 20 years," said li jiajia, vice president of alipay of ant group. young people all over the world like cool experiences. nearly 70% of the users of 'touch' in china are young people. in august, the number of payments made by foreigners using 'touch' increased fourfold month-on-month.
"china is full of surprises. you can pay by scanning or touching the phone, which is very convenient," said daniil, a european student studying in china, adding that china has unlocked many innovative payment methods that have never been seen before.
photo caption: young people at home and abroad love the new payment experience. european student daniela uses alipay to "touch" and check in for shanghai food
familymart, juewei duck neck and other businesses embrace new business opportunities and touching will become the industry standard
"touch and go" simultaneously solves the "impossible triangle" of quick checkout, new customer acquisition and membership operations, and private domain precision marketing. as the coverage and business scenarios expand, its digital value is gradually emerging.
"nearly 3,000 familymart stores will launch alipay's 'touch and go'," said you renhong, vp of integrated marketing for ting hsin group's convenience restaurant chain business, in his speech. alipay's 'touch and go' feature will handle payment, membership, and marketing at one go, and will become the most important tool for familymart membership operations, and may become the industry trend and standard for the convenience store industry in the future. he revealed that in a short period of time, the number of member transaction orders, member transaction amounts, and the number of new members in the pilot 'touch and go' member payment stores all showed double-digit growth, with the number of new member orders increasing by more than 40%.
juewei foods, a leading company in marinated food, also recently announced that more than 10,000 stores across the country will launch the "alipay touch" service, which will allow members to earn membership points simultaneously. members can also interact with juewei duck neck's ip "little fire duck" on the "touch" screen. after payment is successful, there is also a customized voice broadcast from juewei duck neck's global brand spokesperson fan chengcheng: "touch, one word, juewei!"
in just half a month, juewei increased the efficiency of attracting new members by 3.5 times and the paid sales from members by 4.7 times with the help of "touch". juewei group's chief digital growth officer chen pengfei praised that "touch" helped the brand to achieve the ultimate consumer experience by reshaping the payment method, while creating more marketing opportunities.
the "touch and go" trend has become an industry consensus. mobile phones, vending machines, and service providers upgrade to "touch and go + x"
since the first launch of "touch" in july, "touch" has become a consensus in the industry as a new user interaction and new scene entrance, and all parties have worked together to promote the construction of the "touch" ecosystem.
"'touch' is the next generation of mobile interaction." sun ruinan, director of huawei's terminal standard industry planning, said in a speech at the bund conference that huawei's terminals are continuously improving the corresponding product experience and expanding usage scenarios.
liu dehuang, head of oppo coloros communication software r&d, said that oppo and oneplus phones will fully support "touch and go" as one of the factory standards for new phones. based on the perfect support for 22 phones in june, the number will be further increased to 40 in august.
recently, mobile phone manufacturers such as xiaomi, oppo, and vivo have upgraded their systems to fully adapt to alipay's "touch and go". with the close collaboration of all parties, the "touch and go" experience of domestic mobile phone users has been far ahead of foreign brands: fewer steps and faster response.
"'touch' is the entrance to a new scenario. through co-creation with ecological partners, we have launched more than 50 new 'touch + x' industry solutions." said li jiajia.
image caption: li jiajia, vice president of alipay of ant group, introduces alipay's "touch" digital service
ubox's "touch and go" vending machine debuted at the bund conference. ubox online cto chao hua said that new technologies drive industry iteration, and the "touch and go" feature makes the vending machine industry worth doing again. he gave an example, "touch and go simplifies vending machine shopping from the traditional 6 steps to 2 steps, and the natural selection rate of users is as high as 91.37%."
the emergence of a large number of new scenes makes the 2024 bund conference the first "touch" experience conference. including "touch" ticket verification to enter the forum, "touch" to borrow small power banks, "touch" ufida smart cabinets, "touch" to order tea, "touch" to interact with juewei duck neck, "touch" to collect information, "touch" to experience nba interactive games, etc. more than 70 brands in the venue connected participants through "touch", prototyping the future business model.
