the bund conference | data from ant international's antom shows that e-commerce, ota, and travel industries have seen the most significant growth in overseas business
2024-09-07
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chinese companies are showing increasing activity and competitiveness in the global market through active internationalization strategies, digital transformation and policy support. on september 6, at the 2024 inclusion·bund conference, which has attracted much attention from the financial and technology industries, antom, a one-stop merchant payment and digital service solution under ant international, discussed with representatives from different trendy brands how payment innovation can help companies accelerate and increase efficiency in their globalization.
antom and merchant representatives shared insights into chinese merchants going global at the bund conference. payment innovation helps chinese merchants take root and grow in the global market (from right to left: li jie, global strategy director of ant international antom, yu qingqing, chief product officer of ant international antom, zhao shuai, marketing director of pop mart international, wen hang, chief technology officer of xide international, and yang yifan, marketing growth director of ant international antom)
with leading artificial intelligence technology, rich license resources and extensive partnerships, antom has local acquiring capabilities in more than 40 countries around the world, helping enterprises access hundreds of payment methods including major global card brands, alipay+ e-wallets, and supporting more than 100 currencies, providing enterprises with exclusive online and offline acquiring and payment services. antom can also provide merchants with digital services and digital marketing solutions to promote their overseas business expansion.
according to data from the antom platform, from january to august 2024, the number of chinese merchants going overseas increased by nearly 90% year-on-year, and the number of payment channels connected to merchants increased by about 30% year-on-year. the transaction volume of chinese merchants going overseas increased by more than five times year-on-year, and the number of transactions tripled year-on-year. among them, the amount of collection in the e-commerce, online travel services, and transportation industries increased significantly, which was mainly due to the rapid development of e-commerce independent sites and the strong recovery of the global tourism market.
in terms of the number of merchants, enterprises in the five major fields of e-commerce, games, online travel services, catering, online video and live broadcast are the most enthusiastic about going overseas. geographically, southeast asia has been one of the most popular destinations for chinese merchants to go overseas in recent years, especially malaysia, indonesia, thailand and other places, which are the markets with the most concentrated chinese enterprises going overseas. the region's convenient geographical location, rapidly growing digital economy, large young consumer groups, and high mobile payment penetration rate have attracted more and more chinese companies.
from the perspective of industry distribution, southeast asian merchants are mainly concentrated in the e-commerce and digital entertainment industries; the european and american markets are still the core competitive battlefields of the e-commerce industry, especially the fashion apparel field. the middle east and latin america have become new "blue oceans" for companies in the fields of e-commerce, online video and live broadcast to explore globalization.
in terms of payment habits, in southeast asia, local and real-time payment methods such as dana (indonesia), touch 'n go ewallet (malaysia), and truemoney (thailand) are the mainstream, and the "buy now pay later" (bnpl) payment method is gradually emerging. in europe and america, card payment is still the mainstream, but mobile payment is developing rapidly, and buy now pay later and installment payment are also becoming increasingly popular among young people.
yu qingqing, product manager of antom, said that chinese companies are entering a new stage of in-depth overseas expansion with a formidable attitude. companies pay more attention to product and service innovation, localized operations and brand building. as a key link between merchants and consumers, the importance of payment is becoming more and more prominent in the overseas development of companies.
yu qingqing, the product manager of antom, introduced that, taking southeast asia as an example, antom can not only provide overseas merchants with a one-stop local payment acquisition solution for six southeast asian countries, but also use its own technology and channel advantages to optimize the user's order conversion rate and payment success rate throughout the process, so that customers can get a higher value return on their marketing resources. taking mobile payment as an example, antom's easysafepay function allows users to complete the entire payment process on the merchant side, improve the payment success rate, and let users trust the brand because of the smooth payment experience; "antom global payment manager" one-stop multi-functional payment management saas platform can help merchants quickly access hundreds of payment methods around the world, and realize intelligent unified management of multiple payment channels, saving merchants about 2/3 of time and technical resources; antom co-pilot intelligent business assistant based on large language models can tailor payment solutions and technical integration suggestions for merchants.
as a trendy brand, xide international has been targeting the international market since its inception. through digital means and refined operation strategies, it has established its own brand "moat" and is widely welcomed by young consumers in the highly competitive european market. wen hang, chief technology officer of xide international, shared at the event that xide international develops and innovates the style and design of clothes for young people aged 20-30 in europe and the united states. in terms of customer acquisition channels, it focuses on instagram and short video live broadcast platforms to keep up with market trends. at the same time, the brand pays attention to localization strategies, and adjusts products, website designs and payment methods accordingly to adapt to different markets in view of the differences in consumption habits in various countries. he mentioned: "using antom global payment manager, we quickly access payment channels in multiple countries and save a lot of r&d resources. 'every profession has its own specialty', we can invest more resources in production and research and operation, and at the same time we can easily manage different payment channels and improve payment stability."
antom's marketing growth director yang yifan introduced antom's digital services and operational growth tools. he said that antom's d-store can help companies quickly set up online stores in multiple digital wallets or apps within minutes to achieve digital operations. in addition, antom's digital marketing solution a+rewards, based on privacy computing technology and cooperation with mobile payment partners, can help merchants conduct personalized marketing in all aspects of user conversion, improve interaction with target customers, thereby achieving user growth and improving payment conversion.
pop mart, a leading company in the trendy toy industry, has expanded into southeast asia, east asia, north america, europe, australia and other regions. by tapping into global artists and ip resources, it has built a diversified product line and attracted global users. in the development of pop mart's overseas business, fan operation is a core strategy. its international marketing director zhao shuai said: "digital payment innovation has brought new ideas to our fan operations in overseas markets. a+rewards helps us make personalized recommendations and targeted marketing, efficiently attract users and optimize the consumer experience. retail requires intensive cultivation, and any improvement in the consumer experience is very important. i hope a+rewards can help us further strengthen traffic conversion and refined operations."
chen leiming, chief sustainability officer of ant international, said: "the deep integration of trade and technology plays a vital role in shaping the global economic landscape. ant international is committed to accelerating the digital transformation of business with innovative technologies. for antom, our goal is to contribute new growth to china's overseas economy and high-level opening up through advanced payment solutions and digital services."
source: china daily
