huifu tianxia won the "best retail digital solution award"
2024-09-07
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
recently, the 2024 suzhou international chain business innovation conference and the 7th china retail consumer experience summit were held. under the guidance of suzhou municipal bureau of commerce, the conference was co-hosted by suzhou chain business chamber of commerce and shiyan consulting, bringing together leading retail brands, saas service providers, industry experts, etc. to jointly explore new directions of retail digitalization such as data insights, seamless global experience, scenario innovation, and private domain operations, and jointly promote collaborative development. at the conference, huifu tianxia won the 2024 "zhifan award" "best retail digital solution award".
it is understood that the "zhifan award" was initiated by shiyan retail and has a jury of 40+ industry experts. it has three categories: "people", "brands" and "service providers". it is committed to commending outstanding companies and individuals who have made positive contributions to the development of the retail industry and setting an example for the industry.
looking at the retail industry, the industry is undergoing drastic changes due to multiple factors such as the deepening of digital transformation, the rise of new quality productivity, and changes in the consumer environment. among them, four trends are particularly prominent.
first, the consumer concept has changed, and retail has entered the era of "cost-effectiveness". the "2024 china retail industry development report" released by nielsen iq believes that after consumption returns to rationality, high cost-effectiveness has become the core competitiveness of retail; second, channels such as content e-commerce, convenience stores, and home delivery platforms have shown strong potential, and omni-channel retail is the general trend; third, ai, big data, and big models have great potential in solving the problem of data islands between channels, analyzing marketing strategies, and building user portraits, driving the digital operation of retail companies. fourth, brand overseas expansion has brought new opportunities and challenges to the retail industry.
to this end, as a leading digital payment institution in china, huifu relies on the industry's first payment paas platform "dougong" to combine solution innovation with the needs of the retail industry, and create a digital solution that integrates payment, fund management and data integration for a wide range of retail companies.
aiming at the core demands of retail enterprises, huifu has built a payment platform, which brings together mainstream payment channels and payment methods, integrates system capability modules such as order center, distribution center, and marketing center, and comprehensively covers diversified retail scenarios. create omni-channel funds and data management solutions, connect public and private domains, and all channels online and offline, realize unified fund collection and distribution, promote omni-channel operations of retail enterprises, and bring seamless consumer experience. at the same time, huifu also provides retail enterprises with customized data reports, intelligent reconciliation systems, flexible account splitting and settlement functions, optimizes supply chain procurement links, and creates cost-effective advantages. and through innovative digital marketing methods such as electronic gift card systems, member points marketing, and digital rights nfr, "play" with retail pan-private domain operations and leverage sales growth.
it is reported that huifu's retail digital solution has created many benchmark cases in retail segments such as department stores, e-commerce platforms, chain restaurants, and chain tea beverages.
as retail digitalization enters a new stage, industry trends and customer demands continue to change. huifu will continue to practice “Payment & Beyond"the new development strategy will strengthen payment capabilities, upgrade core competitiveness such as digital integration and system connection, and collaborate with saas partners to create solutions that meet the different needs of brand customers. the "best retail digital solution award" will also encourage huifu to continue to use customer needs as an engine, continuously optimize products and solutions, and accelerate the construction of a digital retail future.
