the "true knowledge plan" joins hands with hanjue group to explore the new blue ocean of short video marketing
2024-09-07
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on september 4, the "true knowledge plan" public welfare action of quantum song started again and went to the platinum hanjue hotel in hefei. teacher leo, a short video expert of tell the truth, gave a free public welfare short video operation course to the chairman of hanjue group, the person in charge of network operations and related staff. for the hotel industry, good short video content is not only a window to showcase the hotel environment, service quality and unique culture, but also a new blue ocean of brand promotion and commercial value.
full of practical information to explore new opportunities for the development of short videos
in the digital age, the importance of short videos has become increasingly prominent. learning short video editing can not only improve personal skills, but is also an essential ability to adapt to the trend of the times and seize market opportunities.
during the sharing, teacher leo introduced the short video platform, the core mechanism of traffic distribution, the necessary knowledge for short video production, the core data improvement guide, and account positioning and construction. he brought participants a wealth of experience sharing from the shallower to the deeper, and fully analyzed the mysteries of the short video world.
(live sharing by teacher leo)
the current short video platform not only gathers a large amount of high-quality content, but also hides a lot of little-known "inside stories". the platform's "algorithm recommendation" is one of the keys to success. through accurate analysis of multi-dimensional information such as user behavior and interests, it can push highly personalized content to users, thereby greatly improving the user experience.
traffic distribution mechanism is an important guarantee for maintaining content vitality and user stickiness. the mechanism mainly relies on a powerful tagging system and multi-level traffic pool design. the platform achieves accurate content matching and recommendation by tagging users and videos. through the design of multi-level traffic pools, high-quality content can be gradually spread to a wider user group.
secondly, in order to stand out in such a competitive platform, it is crucial to master the necessary knowledge of short video production. content creativity is the key to attracting the audience's attention. good short video materials must have unique creativity and perspectives that can resonate with and interest the audience. similarly, video quality is also a factor that cannot be ignored in operations. high-quality picture and sound quality can enhance the audience's viewing experience, thereby increasing the number of likes, comments and shares of the video. teacher leo taught the hotel staff various shooting tips on the spot, and the staff mastered various core knowledge points in practice.
towards the end of the sharing session, mr. leo pointed out that the positioning and construction of short video accounts are important steps in creating a personalized brand image. creators need to clarify the content positioning and target audience of the account. this helps to stand out from the massive amount of content and attract specific types of users. secondly, determine the video style and presentation form to establish consistency and recognizability. focus on the quality and freshness of the content to maintain the interest and attention of the audience.
talk about the truth and promote the construction of a learning society with digital online learning services
the “true knowledge plan” public welfare action is a far-reaching public welfare activity. through the combination of imparting professional knowledge and practical operations, it helps improve personal skills and the development of digital literacy and skills for all people.
"life is limited, but knowledge is unlimited." in the rapidly changing context of the times, in order to meet the multi-dimensional and segmented learning needs of different groups of people, jiangzhen fully understands the needs of users and has opened the "short video editing training camp" course to meet the public's diversified needs in the pursuit of personal development and lifelong learning, and help the public continuously improve their self-worth.
the short video world is currently full of new opportunities and challenges. only by deeply understanding the mechanisms of each platform, grasping the flow of traffic, and impressing users with good content can we stand out and succeed in this fiercely competitive field.
short videos are not only a stage for everyone to show themselves and expand their life opportunities, but also an important carrier for the innovation of traditional culture. in the future, tell the truth will continue to play its own advantages, help users turn their interests into skills, and use professional knowledge to carve out their own place.
