news

stephen chow's classic film "the god of cookery" was re-released 28 years later, but the box office performance was not ideal. according to the latest data, the box office in the first week of its release was only 5.5 million yuan. this result is relatively bleak compared to other films in the current film market.

analysts believe that although "the god of cookery" is a classic, it was made nearly 30 years ago. the film was not specially remade or added new content when it was re-screened, and its appeal to the audience is limited. in addition, although nostalgia is a powerful card, over-reliance on nostalgia marketing may cause audience disgust. the re-screening of "the god of cookery" mentioned words such as "reheating old food" and "reheating nostalgia" in the publicity, which may affect the audience's decision to buy tickets.

in addition, stephen chow has been active in short short dramas in recent years. on january 29 this year, douyin announced that it had reached an exclusive boutique short drama cooperation with stephen chow, and the two parties will jointly develop and operate the "9527 theater".

so far, stephen chow has officially announced the production of two short dramas. among them, "golden pig and jade leaf" was launched on june 2, and the total number of views has exceeded 300 million.

on august 26, the short drama account "9527 theater" announced again that its second micro-short drama "a chinese odyssey" is expected to be launched at the end of this year and will be produced by stephen chow.

in addition to the short dramas, the variety show "the king of comedy stand-up season" co-produced by bigo group, in which stephen chow holds shares, and iqiyi has also been launched.

source: china fund news