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"science and technology innovation board daily" september 6th as always, before apple’s fall conference has even taken place, leaks about the iphone 16 have already emerged in an endless stream.

today, according to the latest report from trendforce, although the increase in memory prices over the past year will lead to an increase in the cost of apple's new phones, considering the overall downward trend in the smartphone market, apple is expected to continue to adopt a cautious pricing strategy.the pricing of the four new models is expected to be on par with the iphone 15 series。

however, in order to boost sales of new phones while maintaining profitability, the two models in the iphone 16 pro series may follow the pricing strategy of last year's pro max, namelyincrease the base capacity to 256gb, thereby diluting the impression of price increase. this is because the model is equipped with a periscope lens, which causes a difference in cost.

trendforce points out that even if the price remains unchanged, consumers' usage habits, such as taking and storing large amounts of high-definition photos and videos, downloading music and large-scale games, and frequently installing applications, will continue to push up the demand for average capacity. considering apple's price increase strategy for capacity upgrades and the procurement cost of nand flash, apple may gain greater profits from it.

on the other hand, apple intelligence, as a highlight of the iphone 16 series, may become an important source of profit for apple. neil shah, partner at counterpoint research, said that due to the high cost of investing in artificial intelligence, apple may charge $10 to $20 for apple intelligence to provide more advanced ai features.

apple has also put a lot of effort into this. according to technology reporter mark gurman, apple plans to make the apple intelligence platform an important part of iphone sales in stores this fall, and has begun training retail employees on this feature.

from the hardware specifications, trendforce predicts that apple’s upcoming iphone 16 series will have four new models.full adoptiontsmc's new a18 and a18 pro processors using the 3nm process may break the convention of using the previous generation of processors for standard models in the past two years. trendforce speculates that this change may be related to processor cost considerations.

in terms of panels, the iphone 16 series will fully adopt amoled panels, among which the pro models will adopt brs (border reduction structure) technology for the first time, which is expected to achieve an ultra-thin border display. trendforce also pointed out thatthe panel sizes of both iphone 16 pro series phones are slightly larger than the previous generation.. in addition, although there were previous rumors that the frame rate of the iphone 16 and 16 plus would be increased to 90hz, it ultimately remained at 60hz.

in terms of memory, in order to fully support apple intelligence functions, the dram capacity of the iphone 16 and 16 plus will also be upgraded this year, which means that the capacity of the four new models will reach lpddr5x 8gb.

regarding the production of new phones, trendforce stated that the market's expectations for apple intelligence have increased after wwdc24. coupled with the low base in 2023, it is estimated that the total output of apple's four new phones in the second half of 2024 will reach 86.7 million units, a year-on-year increase of nearly 8%.