news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

more than half a century ago, l'oréal paris's slogan "i deserve it" came out of nowhere, leaving a strong mark on women's empowerment. since then, l'oréal paris has been moving forward firmly on the road of empowering women, always encouraging every woman to dominate her own life, break traditional concepts, and build confidence, because l'oréal paris firmly believes that every woman deserves beauty and confidence, so we work together to protect each other and others. in order to continue its mission of empowering women, in 2022, l'oréal paris focused on the issue of harassment and co-created the "she protects" project with the seagull project to deliver safe and effective means to jointly prevent and stop harassment and build a gender-friendly society.

the plan is just beginning, let’s “protect her” together

starting from 2022, l'oréal paris provided "five timely" anti-harassment skills training to more than 200,000 people in multiple cities through bus tour flash events, calling on everyone to keep in mind the "five timely" rules when encountering harassment, whether they are the parties or bystanders, while ensuring their own safety, namely: timely avoidance, timely retention of evidence, timely help, timely protection of rights and timely care. in 2023, the brand has made multiple upgrades in the content and form of "how to convey, judge and deal with harassment", extending the strategies in the ancient chinese wisdom "the art of war" to life scenes facing harassment, and further launched "she guards 36 strategies", advocating the use of simple skills with ingenuity to resolve dilemmas and make response strategies safer and more effective. by the end of 2023, the "she guards" project has trained more than 860,000 people, constantly arousing public attention and thinking about the "she guards" project.

rehabilitate the reputation of beauty and reject secondary harm

in 2024, in the third year of the "she protects" project, l'oréal paris continued to speak out about the real harassment faced by women and launched a new street anti-harassment proposition "there's nothing wrong with beauty in the face of harassment."

l'oréal paris has always believed that harassment is no small matter, and any form of harassment is an infringement of personal dignity and rights. what victims endure is not only the fear and discomfort at that moment, but also long-term psychological trauma. however, many victims choose to remain silent for fear of being misunderstood and accused, and dare not and will not defend their rights. as bystanders, people often do not know how to intervene. what's worse is that some people think it's no big deal. little do they know that every neglect and indifference is a secondary harm to the victim, and even more so, it is the connivance of evil and injustice.

in order to change this situation, l'oréal paris, which is committed to empowering women, has teamed up with the professional psychological platform knowyourself and more than 100 psychological counselors to compile a guide to deeply analyze harassment issues - the "anti-harassment action manual", hoping that it can help people who are deeply troubled to get out of the haze of harassment and find the strength to move forward. the manual also provides detailed social resources for psychological support and legal aid, as well as l'oréal paris's "36 strategies for her protection", popularizing anti-harassment strategies for readers.

when harassment occurs, the damage is not only the harassment itself, but also comes from the excessive concern or secondary harm of others. countless voices will habitually point the problem to her, her lipstick, her makeup, her sportswear... after seeing this kind of situation, l'oréal paris started with "her" true story and released a series of themed short films to convey a new street anti-harassment proposition of "there is nothing wrong with beauty in the face of harassment". l'oréal paris has always believed that beauty is a kind of power and has never been an excuse for harassment!

l’oréal paris and knowyourself jointly release the “anti-harassment action manual”

perseverance makes women bloom with confidence

l'oréal paris has long been committed to raising women's awareness and advocating that beauty is not only an external expression, but also an inner confidence and freedom. l'oréal paris also hopes that through the new proposition of "there is nothing wrong with beauty in the face of harassment", more people will realize that beauty is freedom, not an excuse for harassment, and everyone should have the right to show beauty. let us work together on the road of empowering women and persevere, so that every woman can bloom confidently and move forward fearlessly in this world!