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september 5, 2024 is the ninth "china charity day" in my country. the newly revised "charity law" will come into effect on this day. many internet public fundraising service platforms will carry out online fundraising activities around china charity day. one foundation has joined forces with many charity platforms, enterprises, media, public figures and social organization partners to raise funds for groups in need, while conveying the concept of "everyone doing charity" to the public.

charitable organizations play an important role as a bridge between donors and beneficiaries. in recent years, the proportion of internet fundraising in the total annual fundraising of one foundation has been above 60%, and this figure has reached 80% at its highest. with the vision of "doing my best, everyone doing charity", one foundation has always regarded advocating public participation in charity as one of its important tasks. from issuing the first charity credit card in 2008, becoming one of the earliest foundations to conduct fundraising on the internet, to co-creating a new model of "internet + charity", one foundation has been exploring ways to do charity with more people.

multiple platforms jointly advocate with public welfare organizations

around the ninth "china charity day", tencent charity's "jiujiu charity festival", alibaba charity and alipay charity's "95 charity week", bytedance charity's "95 douai charity day", sina micro charity's "everyone charity festival" and other activities were launched one after another. one foundation continues to carry out in-depth cooperation with various platforms to create rich and diverse forms of participation and content, give full play to its advantages in public participation and high-quality development of charity projects, and link up with social organization partners, public figures, caring enterprises and the public in various places to jointly create continuous charity participation and create a charity atmosphere of "doing my best, everyone does charity".

this year, tencent charity's "99 charity day" has been upgraded to "long-term charity festival". through high-quality projects such as the ocean paradise project, children's service station, warm package, children's safety, and safe home, one foundation has actively linked up with national charity partners and more than ten caring companies to carry out online and offline charity activities around the theme of health and sustainability, influencing and driving more public participation, and jointly creating a more diverse and open charity ecosystem. tencent charity will join hands with one foundation to participate in six major charity sub-venues, and fully use business scenarios with 120+ tencent products to drive wider user participation. for example, qq users can donate friend intimacy points to support autistic children to better integrate into society; tencent growth guardian will join hands with the "super core player" team and 57 games to call on players to pay attention to rural science and technology education through the "tencent game love return" project; on wechat pay, users can use wechat to pay and shake to do good deeds... let charity be more deeply integrated into everyone's daily life, and encourage more people to do good things for a long time.

tencent charity and one foundation jointly released a public welfare short film "be an ordinary person" on the employment issue of people with mental disabilities

alibaba's 95 charity week is themed "love in action". one foundation was invited as the representative of the rotating organization of the platform to pay tribute to the outstanding caring merchants and caring users on the platform. the caring enterprise chenguang won the innovative charity award issued by the platform by participating in the charity live broadcast charity sale to support the children's service station project. li jiayue, the caring ambassador of the one foundation's rural children's football project, also shared her feelings about participating in charity at the event. this year, alibaba charity and one foundation also worked with caring enterprises such as hanyi and leke to allow the public to easily participate in the activities through various methods such as charity font exhibitions and fun sports challenges, while also realizing charity donations. the proceeds will support the one foundation rural library and one paradise sports club projects. the one foundation rural reading package project is transformed into a 3-hour love energy wish for everyone. platform users can exchange love energy for books and send them to rural children. in addition, one foundation also linked up with many project love communication officers to speak for the 95 charity week, calling on the public to pay attention to charity projects such as the water purification project and the ocean paradise project, to help children in need improve their plight and let love take action.

alipay charity launched "look, the good things you have done!" during the 95 charity week. on september 6, the alipay charity platform hosted the "love and ai for good: the power of good in the digital age" insight forum at the shanghai bund conference, which will focus on the opportunities and challenges brought by the development of ai to diverse groups of people. at the same time, the forum will also discuss how ai can promote the development of the charity industry, using charity as a means and technology as a boost to benefit more vulnerable groups. at the meeting, one foundation, as the rotating chairman of the alipay charity co-construction committee, will issue an initiative for the high-quality development of the alipay charity platform.

bytedance charity launched the "do good deeds, add me!" campaign this year. one foundation and bytedance charity sincerely invite many influencers with millions of fans to participate in the content creation of a series of high-quality projects such as one foundation's children's safety, water purification project, ocean paradise project, rural children's football, one paradise and yitong paradise. during the 95 charity month, the multi-dimensional combination model of "charity organization + internet charity platform + enterprise + influencer" was creatively launched to help charity projects gain wider social attention, help social forces to participate more deeply in the implementation of charity projects, and inject strong momentum and vitality into charity.

during the 2024 sina weibo everyone charity festival, one foundation will join hands with weibo charity, collaborate with artists, celebrities and social organization partners to convey charity concepts, tell charity stories and growth experiences, and call on all sectors of society to bring continuous warmth and help to children in need.

xiaomi charity platform and xiaomi community call on the majority of loving mi fans to actively participate in charity volunteer activities and contribute their love and strength to social charity. on this special day, mi fans volunteers can support charity activities online or offline, covering 11 cities including beijing, shenzhen, chengdu, zhengzhou, taiyuan, changsha, and urumqi.

internet charity promotes maximum public participation

the working goal of charitable organizations is to solve social problems. internet charity is currently one of the main ways to drive public participation. the internet makes the process of public participation in solving social problems more convenient and smoother.

zhang luanming, director of cooperation and development of one foundation, introduced: "take the ocean paradise project as an example. the number of people with special needs, such as autism, is huge. the obstacles they face range from medical treatment, education, employment to social integration and community care. the problems are very complex and the road to improvement is also difficult. it is not something that a single charity organization can do. what one foundation has done is to support rehabilitation service agencies and special needs groups from the beginning, to support the growth of parent organizations, to carry out capacity building of industry service agencies, and to jointly promote policies and public advocacy with partners and social love. in this process, internet charity has played a unique role. in an environment where charity resources are extremely limited, the ocean paradise project uses the convenient participation form of the internet charity platform to drive more than 500 social organization partners across the country to jointly raise funds, take joint actions, and jointly advocate. in addition to serving the beneficiaries, it also provides effective support for the ecological construction of a field and the cultivation and incubation of institutions. in this process of participation, batches of individuals and institutions have honed their skills through basic projects, and gradually grown into backbone institutions, hub institutions, and individuals with leadership. through government-society collaboration in various places, they have played the unique role of social organizations in participating in social governance and continuously influenced the improvement of the issue environment."

in 2024, the one foundation ocean paradise project and its "blue action" public advocacy campaign will begin to focus on supporting special needs groups and their families to step out and contact and connect with the social environment around them. let public advocacy start from the small ecology around us, build a friendly and supportive environment and resources that are accessible around us through daily advocacy, and build a "nearby" and community life circle in the new era. in this process, the multi-scenario support of the internet plays a key role. for example, the autonavi taxi app can recommend bakeries for mentally disabled partners; tencent little red flower, tencent documents, cainiao kuaigou parcel delivery bills and ele.me express delivery vehicles can present popular science advocacy information; by issuing electronic love coupons to autistic children, they are supported to go out of their homes and into the community as consumers and actively integrate; through the contact between douyin influencers and families of special needs groups, more people can get to know them. the internet has been integrated into every corner of society, and it has also maximized public participation and maximized change. just as the values ​​of the one foundation - the world becomes better, not because a few people do a lot, but because most people do a little.

keep integrity and innovate, embrace change with the internet

the rapid development of the internet is affecting social development. to catch this high-speed train, public welfare organizations need to maintain their original intentions while embracing change and actively seek innovation and change.

in the process of promoting the innovative development of public welfare, one foundation has continuously explored cooperation with various parties in the society, and fully utilized the advantages of the enterprise to jointly carry out a series of "internet + public welfare" new models of public welfare and digital public welfare. such as china merchants bank's "small points micro charity", unionpay monthly donation, alibaba public welfare baby plan, tmall public welfare store, alipay monthly donation, etc. over the past decade, one foundation has launched the first wechat moments advertisement initiated by a public welfare organization, actively participated in tencent's 99 public welfare day, alibaba's 95 public welfare week, tencent public welfare parent-child plan, etc.; took the lead in exploring the application of blockchain technology with ant financial public welfare, and was the first to join alibaba's "chain public welfare"; used the cainiao emergency logistics public welfare material tracking system for the first time in the distribution of warm packages; participated in the promotion of meituan public welfare merchant donations, douyin short video fundraising, etc., and strived to explore new directions of public welfare that are open, transparent, and everyone can participate.

while the internet has great potential, it has also brought challenges and pressure. "internet charity is changing very quickly, and higher requirements are placed on the capabilities of charitable organizations and charity practitioners." zhang luanming said, "overall, the industry is still in a stage of continuous development, and there are many areas that need to be improved. we need to work together to promote the positive development of the industry, influence a wider range of the public, continue to convey positive and correct industry voices, and popularize charity concepts and common sense."

as a public fundraising foundation, one foundation has been continuously strengthening its study of relevant laws and regulations in the charity field, especially those related to public fundraising. on the other hand, it has established and continuously optimized the foundation's internal fundraising management process, public fundraising filing management mechanism, donation feedback requirements, etc. in accordance with the requirements of laws and regulations. in addition, one foundation has actively implemented the operational specifications of various platforms to ensure compliance and transparency.

the 20th cpc national congress made important arrangements for promoting chinese-style modernization and solidly advancing common prosperity, emphasizing the need to "build a coordinated system of primary distribution, redistribution, and tertiary distribution" and "guide and support willing and capable enterprises, social organizations, and individuals to actively participate in public welfare and charity." the theme of this year's china charity day is "adhere to virtue, be kind, and promote charity in accordance with the law." the newly revised charity law has improved the relevant provisions on online charity, adapted to the reality of the vigorous development of internet fundraising, and made it more legal for charitable organizations to carry out public welfare projects on the internet, providing a more complete legal guarantee for the high-quality development of charity.

looking ahead, one foundation will continue to actively learn the party’s social governance strategies in the new era, gather charitable forces from all walks of life, give full play to the important role of charity in the tertiary distribution and the modernization of the national governance system and governance capabilities, take the development of new quality productivity as an opportunity, and innovatively explore the application of new technologies, new tools, and new scenarios in the field of public welfare and charity, further improve the allocation efficiency of charitable resources, continuously promote the standardization, professionalization, and transparency of charitable work, strive to promote the high-quality development of charity, and contribute to helping china's modernization and achieving common prosperity.