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the annual fashion event centrestage officially opens on september 4

a record-breaking 250+ brands participated in the four-day exhibition. admission was free to the trade and the public.

centrestage was held at the hong kong convention and exhibition centre from september 4 to 7. for the first time, it was fully open to industry buyers and the public with free admission.

a record number of over 250 brands from 18 countries and regions participated in the exhibition, including many internationally renowned and legendary brands, highlighting the status of asia's creative capital

centrestage will feature five exhibition areas, including the newly added athleisure and circular fashion areas, which will showcase sports fashion and circular fashion products respectively.

internationally renowned fashion designers roksanda ilinčić and robert wun will attend the designer sharing session today and master sharing session tomorrow respectively to share their secrets to success; robert wun will also showcase his collections in his dedicated booth

a series of fashion shows were held, including the fashion hong kong runway show, which promoted the cross-border collaboration between film and fashion, "point five steps"^*director chan chi fat uses cinematic storytelling to interpret new works by four local fashion brands

the hong kong young fashion designers competition (ydc) will be held on september 7, with the founder and designer of the japanese fashion brand doublet, masayuki ino, as the guest judge.

september 4, 2024 – centrestage, organized by the hong kong trade development council (hktdc) and sponsored by the cultural and creative industries development division, officially opened today at the hong kong convention and exhibition centre in wan chai and will run until september 7. this year's centrestage is open to industry buyers and the public for free for four consecutive days for the first time. many clothing and accessories brands in the venue have set up special retail stores to attract local residents and fashion lovers at home and abroad to visit and buy. in addition to helping brands expand their business connections, it also promotes the development of hong kong's creative industries.

hktdc deputy executive director susan cheung said: “this year’s centrestage has a record number of participating brands, over 250 from 18 countries and regions. it is also the first time that the exhibition is open to the public free of charge together with the international watch exhibition. we hope to create a synergy effect and promote the development of local creative industries. the centrestage elites held yesterday (september 3) invited robert wun, a world-class haute couture designer, to participate, attracting fashion buyers from all over the world, many important local fashion industry representatives and fashion lovers, highlighting hong kong’s status as a creative capital. the exhibitions held today will continue this enthusiastic atmosphere, create business opportunities for the fashion industry and promote the event economy.”

entering its 9th year, centrestage has become an annual event in the asia-pacific region and even in the international fashion industry, attracting many internationally renowned and legendary brands to participate. the focus brands include the eponymous brand of robert wun, the first hong kong designer to enter the paris haute couture fashion week, the british master brand roksanda, the british sustainable luxury fashion brand patrick mcdowell, the french brand blvck paris with millions of social media followers around the world, and the italian avant-garde brand lh (la haine inside us). the exhibition also brought many brands from mainland china, taiwan, japan, south korea, india, asean countries such as indonesia, singapore, thailand, vietnam, and european countries such as finland, sweden, and the united kingdom; hong kong also has many brands participating for the first time, including moral, knitwarm, zidi, 35 degrees, stellam, swaz jewelry, love by the moon, etc.

centrestage features five major exhibition areas, including the newly added athleisure and circular fashion areas, which respectively showcase the increasingly popular sports fashion and circular fashion products; the craftsmanship area that emphasizes exquisite craftsmanship; the contemporary area that brings avant-garde designs; and the urban area with youthful designs.

the hktdc continues to invite buyers from all over the world to source at centrestage, including large boutiques such as h. lorenzo from the united states, elevastor from france, voo store from germany, the four-eyed limited from japan, beaker from south korea and club designer from taiwan, as well as department stores such as hankyu from japan and galeries lafayette from france.

promote cross-sector creations and showcase cross-brand collaborations

the exhibition also brought many exciting fashion shows for industry professionals and the public to enjoy. on the first day, the fashion show was presented by hong kong fashion platform fashionally, which brought the latest collections of five local designer brands, including charlotte ng studio, from clothing of, lapeewee, ip axis studio, and why. the internationally renowned golf brand ashworth will also collaborate with hong kong's well-known designer mountain yam to launch a joint sports fashion clothing series at centrestage, continuing the sports craze set off by the paris olympics.

the fashion hong kong runway show will be held tonight. for the first time, the fashion show will combine fashion and film to showcase the latest collections of four fashion brands including angus tsui, röyksopp gakkai, selffab. and zidi. a fashion short film directed by chan chi-fat, the director of "5 steps", will be premiered during the show, bringing an extraordinary viewing experience that combines cinema and fashion catwalk. the fashion show will be broadcast live simultaneously on centrestage and fashion hong kong websites, fashion hong kong's instagram page, and the hong kong trade development council's facebook page and youtube channel, and can be replayed online later.

^*"dot five steps" is the winning film of the first "first feature film scheme" organized by the cultural and creative industries development office (formerly known as "create hong kong")

as a fashion event in the asia-pacific region, iconic fashion shows from many regions will also be held at centrestage, including the "guangdong-hong kong-macao greater bay area fashion show" organized by fashion farm foundation (fff) and sponsored by the cultural and creative industries development office, the "macao fashion show" organized by the macao productivity and technology transfer center, the "thailand designer fashion show" organized by the department of international trade promotion of the ministry of commerce of thailand, and the "young knitwear designer competition ykdc" organized by the knitwear innovation and design association.

international master sharing session

the opening show centrestage elites invited internationally renowned fashion designer robert wun (yun weijun) to hold a fashion show with the theme of home coming. it was successfully held at the hong kong palace museum on september 3. it was his first fashion show in hong kong. the performance was exciting and left a deep impression on the audience. the entire fashion show was live-streamed on different online platforms and can be re-watched on the centrestage website and the hong kong trade development council's youtube channel and facebook, instagram and weibo pages. robert wun will also be at the exhibition tomorrow (september 5) from 3:30 to 4 pm to host a master sharing session to share his experience and mental journey in the struggle of fashion design. citizens can pre-register on the exhibition website to reserve seats. seats are limited and first come first served. the exhibition also has an exclusive exhibition area for robert wun, displaying many of his latest designs.

gathering wonderful fashion show masters to share the secrets of success

in addition to a series of exciting fashion shows, centrestage is also a platform for the fashion industry to exchange and discuss future development directions. a number of seminars and sharing sessions to explore fashion trends and industry development were held during the exhibition. among them, british master designer roksanda ilinčić attended the sharing session this afternoon and personally interacted with the participants to share her creative inspiration and talk about the secrets of brand success. roksanda ilinčić's brand roksanda has been favored by international celebrities such as american pop queen lady gaga, former us first lady michelle obama and british princess kate middleton. in addition, the artificial intelligence design institute (aidlab) will explore how to make good use of artificial intelligence for fashion design (september 5), and representatives from redress and advance denim will share the sustainable development of the fashion industry (september 7).

the hong kong young fashion designers' contest (ydc) will be held on september 7. this year, the organizer invited the founder and designer of the japanese fashion brand doublet, masayuki ino, to serve as a guest judge. together with the professional judging panel, the winners of the four major awards, "champion", "excellence award", "best art director", and "my favorite series" will be selected from the ten shortlisted designers. the public can also vote for their favorite "my favorite series" works online and have the opportunity to win a hk$2,000 lee gardens e-shopping voucher sponsored by hysan development (five places). (voting website: https://bit.ly/ydc2024_vote_now)

ai takes photos and wears virtual clothes to exchange for limited edition perfume and models

hong kong fencers achieved great results in the paris olympics, sparking a fencing craze. centrestage has specially set up a fencing game in the sports fashion zone, allowing citizens to hold prop swords and compete with the ai ​​fencer on the screen to experience the fun of fencing.

in addition, there are multiple "check-in spots" in the venue, and an artificial intelligence photography system is installed. after visitors take photos, the system automatically generates photos of them wearing the selected virtual costumes for download as a souvenir.

fashion lovers can also redeem limited edition items at the venue, including perfumes specially blended for centrestage by taiwanese perfume brand nazo, and models made in collaboration with centrestage by hong kong trendy toy brand leeeeeetoy.

centrestage is held concurrently with the hktdc hong kong watch & clock fair and the international watch fair, bringing attendees a fashion journey with diverse experiences. visitors can search for branded apparel and watches from all over the world in one stop. during the exhibition, a centrestage x watch & clock lucky draw will be held.

centrestage (hong kong international fashion show) was held at the hong kong convention and exhibition centre on september 4. many brands from all over the world released their latest series at the four-day exhibition, including internationally renowned brands

(from left) hktdc deputy executive director susan cheung, hktdc council member susan chan, hksar government culture, sports and tourism bureau permanent secretary sham fung-kwan, hktdc garment advisory committee chairman annie fong, robert wun, hktdc chairman dr peter lam, hksar government chief secretary for administration chan kwok-kei, hktdc executive director margaret fong, legislative council member chan cho-hang, hksar government culture, sports and tourism bureau deputy director liu chen and deputy secretary-general tse wing-yee, and hktdc council member tim yeung appeared at the opening performance centrestage elites.

for the first time, the four-day centrestage exhibition is fully open to industry buyers and the public for free admission. some brands on site also have retail stores, allowing the public to purchase fashionable clothing from all over the world. visitors can also redeem limited edition centrestage products, including perfumes and models.

the first fashion show of the exhibition, fashionally collection, featured five local designer brands, including charlotte ng studio, from clothing of, lapeewee, ip axis studio, and why.

british master designer roksanda ilinčić attended the sharing session and interacted with the participants in person to discuss the secrets of success.