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on september 5, daphne officially announced zhao zhaoyi as the new brand spokesperson. following the comprehensive brand visual renewal in 2024, the official announcement of the spokesperson is an important step in daphne's brand reshaping and upgrading, and also demonstrates daphne's determination to return to the women's shoe market with a new image. zhao zhaoyi wore daphne shoes, and the spokesperson advertising film "be brave to be yourself, walk more freely" was also released on the same day. in the film, the "brave" and "free" attitude that fits the daphne brand proposition resonates with the real and delicate inner yearning of contemporary women.

as a newcomer in the entertainment industry, zhao zhaoyi has been accumulating works with her strength. in variety shows, she has become popular all over the internet with her warm personality like a little sun and her own dressing style. whether in life or work, zhao zhaoyi always maintains a bold and casual personal attitude, which is highly consistent with daphne's brand concept of "brave to be yourself". in this blockbuster, zhao zhaoyi interprets the lifestyle and self-consistent and calm attitude of contemporary urban women through her friendly lines. she wears daphne's shoes and shuttles through different scenes, embracing a comfortable life experience.

"i am a person who likes innovation. i like to try different styles and see different worlds." zhao zhaoyi said in an interview that she and daphne have many similarities and are always innovating and moving forward. in zhao zhaoyi's eyes, "comfort", "fashionability" and "versatility" are the key points of a pair of shoes, and daphne's shoes can meet these characteristics at the same time. in addition, she also specially shared daphne's new cloud soft series that she preferred in this shoot - "cloud soft dad shoes" and "cloud soft thick-soled boots".

another core of this brand upgrade is the surprise appearance of new products. this autumn, daphne launched a new original series - cloudsoft series. the design of the self-developed outsole is inspired by the shape of waves and clouds, and the daphne special-shaped letter design is embedded in the sole, making the shoes more recognizable. the strict selection of lightweight materials and the lining designed according to the contours of the human foot make the entire series of items have a soft "cloud-walking feeling".

daphne has always adhered to the original intention of "accompanying women to walk more freely" and encouraged women to be brave to be themselves. since 1996, it has been awarded the title of the best-selling domestic product for many consecutive years and is one of the most successful female consumer brands in china. daphne will work with the new brand spokesperson zhao zhaoyi to continue to deepen the chinese women's shoe industry in the future and create innovative, cost-effective, practical and fashionable women's products for female consumers.